WebMarketCentral

FEBRUARY 13, 2008

Expanding beyond the scope of his book, here are some of the best articles and blog posts of 2007 on maximizing the impact of public relations activities through interactive PR. David Meerman Scott's The New Rules of Marketing & PR provides an excellent primer on the subject. Her links are summarized and updated on a periodic basis.

PR 20

PR Web 2.0 Best Practices Blogger 20

Buzz Marketing for Technology

SEPTEMBER 29, 2008

December 10, 2007. December 10th, 2007 at 12:57 pm. December 10th, 2007 at 1:20 pm. December 10th, 2007 at 2:14 pm. December 10th, 2007 at 2:32 pm. December 10th, 2007 at 4:49 pm. December 10th, 2007 at 6:00 pm. Gab from SEO ROI said. Six Steps to a Remarkably Powerful, Personal Network.

Personalization 100

Personalization Blogspot Network Marketing Business 100

WebMarketCentral

JANUARY 30, 2008

Following up on my last post, there were just too many excellent newsletter articles and blog posts on SEO last year to fit them all into one post, so here are more of the best bits of SEO guidance from 2007. The Alternative Search Engine of the Year, 2007! It's all fundamentals, but that's often what SEO comes down to.

SEO 20

SEO SEM Work Management Thought Leadership 20

WebMarketCentral

MARCH 3, 2008

File conversion tools Still running Office 2003, but need to convert the new XML-based formats from Office 2007 so you can read and work with them? Here's a list of interesting and useful tools to help you convert files, find content, promote your blog, and add content to your website, among other activities.

Tools 20

Tools Best Practices Web 2.0 Digg 20

WebMarketCentral

JANUARY 28, 2008

SEO is dead? Judging by the number of high-quality articles and blog posts still devoted to the topic (so many I had to split this category into two posts), SEO remains a critical component of online marketing success. A trained SEO should be able to spot what your keyword phrases are, but it shouldn't be glaringly obvious."

SEO 20

SEO Wiki Best Practices Allocation 20

WebMarketCentral

FEBRUARY 27, 2008

related websites and tools either got their start or got traction in 2007. Social Media Today A "moderated online business community for social media bloggers, marketers, PR and media professionals," Social Media Today provides the opportunity to network with other marketing professionals, post content, and comment on posts.

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

WebMarketCentral

MARCH 5, 2008

From advertising to white paper syndication to voicemail, here are a few of the best marketing-related newsletter articles and blog posts from 2007 that simply didn't fit into any other category. Check out these stories from the penultimate entry in WebMarketCentral's Best of 2007 series. We need a lot more crazy people."

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

Outgrow

JANUARY 22, 2020

In 2007, he decided to launch his own blog at ZacJohnson.com to build his own brand. He advises aspiring bloggers to find their niche. Kirsty Mccubbin started her first job as an SEO specialist in 1999. There are varies niches that you can tap into - Copy, web design, social media, SEO, PPC, etc. Kirsty McCubbin.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

WebMarketCentral

JANUARY 18, 2008

My last post listed several of the best news articles from 2007 on how to effectively use social networking sites for marketing. Forget UGC, Discover User-Generated-Linkbait by Distilled Blogger Tom Critchlow lays out an interesting strategy for building rich website content by leveraging user-generated content on discussion forums.

Linkbait 20

Linkbait Social Media Ning PageRank 20

WebMarketCentral

FEBRUARY 20, 2008

Small Business Marketing Rules of Thumb by Smart Marketing Blogger and author Jay Lipe offers three highly useful "rules of thumb" for small business marketers in this brief but valuable post. Organic SEO vs. PPC? Dana sums it up best: "everybody can benefit from organic SEO.(each But it did nothing for the Saturn brand."

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

JANUARY 24, 2008

by Traffick Blogger Andrew Goodman provides the how and why of dynamic keyword insertion in AdWords, and why, though it's a powerful technique, it doesn't "always" work. Techniques that Always Work?: Who Uses Dynamic Keyword Insertion? All of which would have sent a perfectly profitable campaign into a tailspin."

Adwords 20

Adwords Paid Content SEM Google 20

Biznology

AUGUST 27, 2013

A couple years ago, SEO held a lot of secrets. It’s the same thing with search engine optimization (SEO) and Google. . The entire SEO industry has been almost entirely fueled by exploiting shortcuts, loopholes, link syndicates, link conspiracies, strategic linking, shadow linking, and shadow content. But, no more.

Google 80

Google Social Media PR CAN-SPAM 80

Hubspot

JANUARY 7, 2014

As one of the largest groups on LinkedIn, this community is chock-full of inspiration, intriguing discussions, and detailed tips and best practices for improving your online marketing, including mobile, SEO, email, and a heckuva lot more. Created: September 21, 2007. Created: November 12, 2007. Created: November 28, 2007.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

Convince & Convert

OCTOBER 2, 2013

Look for bloggers in your industry to help, or review the masthead for the leading trade magazine in your industry who are freelancers. Other key duties that you can “rent” would be: An SEO expert to make sure all your content plumbing is working as it should. For example, we did this in the content marketing niche in 2007.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Biznology

MAY 6, 2014

Amateur radio reminds me of what it was like being a blogger in the late 90s using tools like Greymatter , Zope , and Pyra Labs (pre-Blogger). It took me a while to register the importance of my long tail blogger outreaches. According to an article by Spring Metrics , “A 2007 Article in Target Marketing cites 2.9%

Social Media 80

Social Media Media Internet Marketing Blogger 80

markempa

JULY 5, 2007

« Podcast: Interview with MarketingSherpas Anne Holland | Main | Early Stage Leads are too important for Sales People Alone » Off-Topic: On Selling Ideas in 1776 Fellow blogger Tom Pick, over at the The WebMarketCentral Blog tagged me to write something off topic, interesting, seasonal and non-work related this week.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Contently

JUNE 9, 2022

Let’s face it: those search engine optimization (SEO) tactics that got your enterprise’s domain to rank in 2007 are about as outdated as Blockbuster, Blackberry, Circuit City, and Radio Shack. ” Why care about SEO? Why care about Google? This strategy will help boost your search position for a range of terms.

Organization 150

Organization Lead Scoring Lead Ranking SERP 150

Convince & Convert

JULY 21, 2010

Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated. In 2007, a breach of contract suit was brought against 1-800-Flowers.com Inc. Remember all the hubbub last fall when the FTC released its Guidelines for Blogging and Social Media ?

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Buzz Marketing for Technology

JUNE 27, 2008

9 Essential Tips to Get the Most Out of Trade Shows, Conferences & Seminars (Podcast) » Tuesday 13 Nov 2007. 50 Habits of a Highly Effective Blogger. Their presentation made be stop and think and start evaluating myself as to if I am really doing everything I am supposed to as a good blogger. Here you goâ?¦

Blogger 100

Blogger Effectiveness Comparison Pricing 100

WebMarketCentral

JANUARY 15, 2007

Somehow he overlooked WebMarketCentral , but he's probably saving that for the 2007 list.) A great tool for monitoring the results of your SEO efforts. Larry Chase at WDFM recently published his "Top 10 Marketing Sites for 2006." For one-off or periodic checks, I still like the search engine rankings tool from Mike's Marketing Tools.

Tools 20

Tools Cost Per Click Marketing Websites Ad Frequency 20

WebMarketCentral

OCTOBER 16, 2007

I obtained a patent on the process in early 2007 and EchoQuote was born. There are many outstanding SEO and PPC products and services that drive web traffic but we have found very few that truly address the issue of filtering out good, qualified opportunities. WMC: Who do you target, that is, who is your ideal or typical client?

Lead Qualification 20

Lead Qualification Lead Ranking Sales Qualified Leads Pricing 20

WebMarketCentral

FEBRUARY 11, 2008

Which SEO tools and techniques produce the best results—according to the experts who use them? Get the answers to these questions and more from this collection of some of the best articles and blog posts from 2007 on marketing research. Here are some of the best marketing research-related posts from MediaPost bloggers last year.

Research 20

Research Planning Best Practices Buying Cycle 20

WebMarketCentral

JANUARY 14, 2008

The first step in any SEO effort is determining the right keywords and key phrases to optimize on—making sure the search terms chosen contain the words that your customers and prospects use when looking for a product or service like yours, and that the terms you optimize on actually get a reasonable amount of search activity.

Keywords 20

Keywords Research SEO Tools 20

Convince & Convert

MARCH 17, 2011

Eventually, companies will look to hire consultants for specific skills like social CRM, blogger outreach, content marketing, etc. And ultimately, we stopped selling “online marketing&# and started selling what companies specifically needed, such as email marketing, SEO, landing page optimization, usability, and so forth.

Advertising Agencies 119

Advertising Agencies Facebook Advertisements Advertising 119

Online Marketing Institute

JUNE 22, 2009

They’re all important to… Read more… Doug Kessler | September 4th, 2008 | no comments July 2008 Quick Start Pimp Your Content Guide to SEO I’ve been doing a stack of content optimisation for client web sites lately, so I thought I’d share some of my ‘how to’ notes with the interweb.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Online Marketing Institute

JANUARY 4, 2011

Recruit multiple bloggers Effective blogs are updated frequently. Newton’s team uses nine or 10 regular contributors from within the company, as well as three to four frequent guest bloggers, including customers. Plus, each blogger’s writing style will incorporate keywords in different ways to attract search engines.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Online Marketing Institute

OCTOBER 1, 2010

These referral links drive highly qualified traffic to your website, improve SEO, and project your brand. briankissel OpenID is currently being used by Google, Yahoo, AOL, MySpace, Flickr, Blogger, France Telecom, Telecom Italia, NTT Docomo, Yahoo Japan, Mixi, Hyves, and others. you turn your customers into company/brand ambassadors.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Online Marketing Institute

JANUARY 4, 2011

All you need to do is create an excel doc and add the email addresses of popular bloggers/journalists in your industry and brief description of what they cover (bonus points if you know these people well enough to do this without descriptions). Then, I sent each blogger quoted their image along with a link to the presentation.

Tactics 40

Tactics PR Planning Buzz 40

Televerde

NOVEMBER 15, 2017

Read on to learn more about his goals for 2017, why there’s no such thing as “SEO maintenance” and a fantastic list of “hopes” he has for content marketing over the next year. I have a background in SEO and I know marketers and tactics that are not legitimate in any way. An SEO firm should improve your rankings.

Ethics 53

Ethics Ad Frequency Top of Funnel Digital Marketing Funnels 53

Convince & Convert

MAY 26, 2010

But if your saying Twitter isn't a tool as in a hammer, that you can use to build your SEM, SEO, or PR then I am not following your logic. Otherwise, let's jump back into the TARDIS and re-live 2007 til we get it right. I get the online conversation philosophy but even a phone can be considered a conversation tool.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Webbiquity

JANUARY 17, 2011

70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. Sutton concludes, “Clearly, SEO is more effective at attracting attention and ultimately converting people. 35% of bloggers are professional journalists. Twitter has the fifth oldest.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Televerde

NOVEMBER 15, 2017

Read on to learn more about his goals for 2017, why there’s no such thing as “SEO maintenance” and a fantastic list of “hopes” he has for content marketing over the next year. I have a background in SEO and I know marketers and tactics that are not legitimate in any way. An SEO firm should improve your rankings.

Ethics 45

Ethics Ad Frequency Top of Funnel Digital Marketing Funnels 45

Adobe Experience Cloud Blog

NOVEMBER 21, 2012

Since 2007, restrictions have been tighter than ever due to industry-wide lending policy changes. If you run a B2B marketing company, then swap online banner ads with an SEO firm. Think of bloggers or people with a lot of Twitter followers as examples. Check out her previous post High Impact Marketing from a Low Budget Business.

Small Business Marketing 48

Small Business Marketing Planning Marketing Budget Banner Ads 48

Moz

MAY 6, 2019

What are industry bloggers, social media, and even our competitors talking about? For example, if you want your business to be known for SEO terminology like “featured snippets,” then a blog post on “ How to Optimize for Google's Featured Snippets ” is a great example of a long-tail keyword in support of this topic.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

Hubspot

DECEMBER 17, 2010

The impulse of many eCommerce bloggers is prejudiced against this goal; “it doesn’t showcase my products” or “it doesn’t apply to my products” are common objections. Improve Long-Tail Organic SEO. Track referral traffic and sales from these links over time.

eCommerce 28

eCommerce Webinar Metrics Top of Funnel Long Tail Marketing 28

B2B Marketing Zone Posts

JUNE 9, 2010

Junta42 was started as a blog ( this post is proof from April, 2007 ) and I still believe it is one of the most important things you can do as a business (as long as you have the right strategy). Content SEO: Best Practices and What to Avoid - Proteus B2B Marketing , May 4, 2010 Live Blogging from MarketingProfs B2B Forum. Hot Topics.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40