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How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. Please don’t. That’s what AdRants is for.

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Best of 2007: Interactive PR

WebMarketCentral

Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 social bookmarking, new media relations and blogging.to David Meerman Scott's The New Rules of Marketing & PR provides an excellent primer on the subject. tags: interactive PR, Web 2.0

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. The FTC encourages social media policies be in place and reviewed.

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Open Research: A Framework for Social Analytics

Online Marketing Institute

Why are social analytics so important? Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion.

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Top 9 Affiliate Marketers You Need To Know About

Outgrow

Like all successful affiliate marketers, Missy Ward too believes that it is not a get-rich-quick scheme. There is no fool-proof way of integrating affiliate marketing into your efforts. You don’t need to wait for companies or PR agencies today to approach you. He believes that affiliate marketing keeps him on his feet.

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Best of 2007: Blogging for Business

WebMarketCentral

Here are some of the best articles and blog posts from 2007 on effective blog design, writing and promotion. 10 blogging tips from 10 bloggers by iMedia Connection After stating that "Business blogging has passed the tipping point. Titus Hoskins offers a helpful list.

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Best of 2007: Web Analytics

WebMarketCentral

One of the most appealing aspects of online marketing is the ability to test and measure virtually anything, in detail and with great precision. Here are some of the best articles and blog posts from 2007 on optimizing the use of web analytics. But which metrics are really important? Personally, I'm skeptical.