Writing on the Web

JANUARY 11, 2011

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. Some bloggers and writers are natural storytellers, some aren’t.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

OCTOBER 21, 2010

But marketers continue to write messages as if people were paying attention. Market research : in 2005 corporations spent more than $7.3 In 2007, $12 billion. That doesn’t include marketing, advertising, etc. Blog this on Blogger. Content Marketing that Speaks to the Old Brain. billion in US alone.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Online Marketing Institute

DECEMBER 13, 2010

This year, the team dove deeper into the blogs with a focus on female bloggers and mobile blogging. To begin, let’s take a look at the residence of bloggers worldwide. Almost one-half of all bloggers reside in the United States with 29% blogging in Europe. Gender Two-thirds of bloggers according to Technorati are male.

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

WebMarketCentral

JANUARY 22, 2008

In addition to best practices in search engine marketing , the following articles and blog posts were among the best of 2007 at providing helpful guidance for creating and managing effective search marketing programs. These numbers can change dramatically from day to day, so manage and adjust them." PPC Outsource or In-House?

SEM 20

SEM Paid Content Paid Search Agency Adsense 20

Outgrow

JANUARY 22, 2020

Even he, like Shawn Collins, began his affiliate marketing journey through the Amazon Affiliate Program. In 2007, he decided to launch his own blog at ZacJohnson.com to build his own brand. His website, ianfernando.com is a complete guide to affiliate marketing and how you can achieve what he did. John Chow .

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Writing on the Web

JANUARY 12, 2011

I’m re-reading a great book by Jim Loehr, The Power of Story: Rewrite Your Destiny in Business and in Life (Free Press, 2007). Blog this on Blogger. It’s extremely important that you edit your stories, and in many cases, you’ll have to do some rewriting. They may or may not take us where we ultimately want to go.

Content Marketing 100

Content Marketing Tips Digg Ideal Customer Profiles 100

WebMarketCentral

JANUARY 14, 2008

How Can Yahoo Search Assist Be Leveraged as an SEO Tool by Ask Enquiro Jody Nimetz demonstrates three ways that Yahoo Search Assist, a real-time query suggestion tool for refining web searches, can be used to assist in search marketing efforts.

Keywords 20

Keywords Research SEO Tools 20

WebMarketCentral

JANUARY 28, 2008

Judging by the number of high-quality articles and blog posts still devoted to the topic (so many I had to split this category into two posts), SEO remains a critical component of online marketing success. Because you should never write a press release that starts out with, “John Shlock Smith the Shmuck proudly announces….”)

SEO 20

SEO Wiki Best Practices Allocation 20

WebMarketCentral

JANUARY 30, 2008

Following up on my last post, there were just too many excellent newsletter articles and blog posts on SEO last year to fit them all into one post, so here are more of the best bits of SEO guidance from 2007. The Alternative Search Engine of the Year, 2007! video, audio files and PDFs) and encouraging mashups.

SEO 20

SEO SEM Work Management Thought Leadership 20

The Effective Marketer

MARCH 12, 2009

In MS Outlook 2003 and 2007 you can color code your calendar items so that you can visually identify types of meetings scheduled throughout your week or month. If using MS Outlook 2007, you are lucky! In Outlook 2007 they got smarter and merged the labels from the Calendar with the categories from the Tasks.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

The Effective Marketer

FEBRUARY 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Getting Stuff Done with MS Outlook Note: the tips I give below work in MS Outlook 2003 as well as 2007 version. An Effective Marketer gets things done. Easy, simple, and efficient!

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

Hubspot

JANUARY 7, 2014

As one of the largest groups on LinkedIn, this community is chock-full of inspiration, intriguing discussions, and detailed tips and best practices for improving your online marketing, including mobile, SEO, email, and a heckuva lot more. 2) Inbound Marketers - For Marketing Professionals. Created: September 21, 2007.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

markempa

JULY 5, 2007

« Podcast: Interview with MarketingSherpas Anne Holland | Main | Early Stage Leads are too important for Sales People Alone » Off-Topic: On Selling Ideas in 1776 Fellow blogger Tom Pick, over at the The WebMarketCentral Blog tagged me to write something off topic, interesting, seasonal and non-work related this week.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Online Marketing Institute

OCTOBER 1, 2010

briankissel OpenID is currently being used by Google, Yahoo, AOL, MySpace, Flickr, Blogger, France Telecom, Telecom Italia, NTT Docomo, Yahoo Japan, Mixi, Hyves, and others. [link] My response was that a proper "Social Sign On" vendor should broker and manage all of those IDs and more so the website owner doesn't have to.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Online Marketing Institute

JANUARY 4, 2011

Recruit multiple bloggers Effective blogs are updated frequently. But many small marketing teams struggle to find the time to continually feed the beast. Newton’s team uses nine or 10 regular contributors from within the company, as well as three to four frequent guest bloggers, including customers. Glad I found it.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Online Marketing Institute

NOVEMBER 1, 2010

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Online Marketing Institute

JUNE 22, 2009

Wouldn’t it make… Read more… Doug Kessler | January 3rd, 2008 | no comments December 2007 Why Blog in B2B? Like many of… Read more… Roger Warner | December 23rd, 2007 | 2 comments Usability error - won’t work, too new… Had to share this one.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Online Marketing Institute

JANUARY 4, 2011

All you need to do is create an excel doc and add the email addresses of popular bloggers/journalists in your industry and brief description of what they cover (bonus points if you know these people well enough to do this without descriptions). Then, I sent each blogger quoted their image along with a link to the presentation.

Tactics 40

Tactics PR Planning Buzz 40

Online Marketing Institute

AUGUST 14, 2011

Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Convince & Convert

JULY 21, 2010

Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated. In 2007, a breach of contract suit was brought against 1-800-Flowers.com Inc. Remember all the hubbub last fall when the FTC released its Guidelines for Blogging and Social Media ?

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

B2B Marketing Zone Posts

JUNE 9, 2010

Junta42 was started as a blog ( this post is proof from April, 2007 ) and I still believe it is one of the most important things you can do as a business (as long as you have the right strategy). Of course I would never publish such a list, but I wonder if boring bloggers even realize how dull they have become. 0160;Lucky number 37.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Online Marketing Institute

JULY 9, 2009

Survey Says Trades Take a Fall Internet-Fueled Self Diagnosis Channeling Your Angry Man ► February (8) Holes in the Cloud The Coming Video Storm Facebook, Twitter and the Legion of Freeloaders Exploding Satellites, Rapid Response Stimulus Package a "Buffet" for Business Business-Style Humor Corporate Rats Running Wild Vendor Relationships, (..)

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

MARCH 17, 2011

Eventually, companies will look to hire consultants for specific skills like social CRM, blogger outreach, content marketing, etc. The same thing happened in online marketing. I owned several agencies that did “online marketing.&#

Advertising Agencies 119

Advertising Agencies Facebook Advertisements Advertising 119

Convince & Convert

MAY 26, 2010

link] online marketing blog using facebook fan page as a newsletter is a great idea, thanks for the great article. Otherwise, let's jump back into the TARDIS and re-live 2007 til we get it right. Are we not just telling stories (thank you, Tracy Chapman), but sharing our stories to prospective buyers?

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Buzz Marketing for Technology

JULY 24, 2008

Patron Technology - the leader in e-mail and online marketing for arts & culture. December 2007. November 2007. October 2007. Apparently the word about e-mail marketing has gotten out to Americas biggest corporations. Subscribe to this blogs feed. Sites of Interest. April 2008. March 2008. February 2008.

Case Studies 100

Case Studies Emarketing Advertising Agencies Conference 100

Convince & Convert

JULY 8, 2010

While it’s not that easy with online marketing, for the past two decades, email has been the leading retention marketing tactic, and the channel you can bank on to deliver a predictable revenue stream—provided that you’ve invested in building your own, permission-based list. October 2007. March 2009. Rohrs Thanks!

RSS 128

RSS Paid Search Agency Social Media Email Marketing 128

Webbiquity

JANUARY 17, 2011

70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. 35% of bloggers are professional journalists. Social Media Gender Roles Follow Traditional Offline Trends by MediaPost Online Media Daily. 20+ mind-blowing social media statistics revisited by Econsultancy.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Convince & Convert

SEPTEMBER 8, 2010

Facebook rolled out their iPhone app in August, 2007. Facebook has been mobile-focused since it was even marginally practical to be so, and the most recent estimates I’ve seen show that upwards of 65 million Americans access Facebook from a mobile device monthly. Further, mobile users actually spend more time on Facebook, not less.

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Convince & Convert

JUNE 3, 2010

Don’t laugh – this was in 2007. If you needed a new data field, a different validation rule or even just a field label updated, you had to prostrate yourself before them to get it done within the week, if you were lucky. I once had a developer quote me $10,000 to create a signup form.

Social Media 110

Social Media Media Webinar Metrics Marketing & Strategy 110

Convince & Convert

AUGUST 26, 2010

RowFeeder is built for just such as circumstance, with tight Excel integration (version 2007 and newer) that provides both raw data for geeks to pull like taffy, plus canned reports that are better than most. Assuming you want to dive into the pool of custom graph creation and data manipulation, you’ll probably do so in Microsoft Excel.

Social Media 119

Social Media Media Webinar Metrics Work Management 119

Convince & Convert

MARCH 16, 2010

Enterprise customers and agencies are using Infegy's Social Radar ( [link] ) to monitor, measure and analyze brand sentiment (over any date range back to 2007) across the entire social web – not just Twitter. You're right on about Twitter being only one of the channels for communication on the social web.

Social Media 124

Social Media Media Paid Content Webinar Metrics 124

Webbiquity

MAY 14, 2013

500 companies maintaining corporate blogs has dropped for the first time since 2007. Better yet, invite those experts to share their knowledge on your blog as guest bloggers. 5 of the Most Important Content & Social Media Tips For A Successful Business Blog by TopRank Online Marketing Blog. Did you hear that?

Resources 100

Resources Tips Blogger Social Media 100

The ROI Guy

SEPTEMBER 17, 2010

Friday, September 17, 2010 Leaders indicate Growing Investment in Smart Digital Content The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co. Powered by Blogger.

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40

Webbiquity

NOVEMBER 28, 2011

companies are currently using blogs for marketing purposes, up from 29% in 2009 and just 16% in 2007. More advanced social media marketers work from a strategic plan and know that often the most difficult and time-consuming tactics are worth the extra effort because they are the most effective.”

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100