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| | SALES INTELLIGENCE VIEW
MARCH 18, 2011 The Death of Cold Calling – Ending the Debate
The word “cold is used because the person receiving the call is not expecting a call or has not specifically asked to be contacted by a sales person - wiki. 2007 survey by MarketingSherpa , a research firm that tracks what works in the marketing profession, found that only 11 to 17 percent of business prospects were annoyed by getting an unsolicited cold call.
| | MODERN B2B MARKETING
AUGUST 27, 2008 B2B Marketing Thought Leadership: Tom Pick
What techniques and marketing tactics have you personally used to push the innovation envelope? and StumbeUpon for B2B marketing in early 2007. Sure, a few of the bloggers like Seth Godin and Tom Peters would be B2B celebrities even if blogging didn't exist because they are very smart and have written best-selling books. But blogging, and developing relationships with other bloggers, is a powerful way to increase brand awareness and credibility. First up in our B2B Marketing interview series is Tom Pick of WebMarketCentral. You've been a B2B marketer since 1992.
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