3 Ways to Market Your Small Business With Less Cash
Modern B2B Marketing
NOVEMBER 21, 2012
Since 2007, restrictions have been tighter than ever due to industry-wide lending policy changes. In its simple definition, a super user is a person that is already a fan of your brand and has some social media clout. Think of bloggers or people with a lot of Twitter followers as examples. Check out her previous post High Impact Marketing from a Low Budget Business.
The Death of Cold Calling – Ending the Debate
Sales Intelligence View
MARCH 18, 2011
The word “cold is used because the person receiving the call is not expecting a call or has not specifically asked to be contacted by a sales person - wiki. 2007 survey by MarketingSherpa , a research firm that tracks what works in the marketing profession, found that only 11 to 17 percent of business prospects were annoyed by getting an unsolicited cold call.
Blogs are Becoming the New Front Door for Prospects: Is Yours Open?
JANUARY 4, 2011
Personal Branding: The five elements of being seen as a thought leader through crowdsourcing Marketing Research: Cold, hard cash versus focus groups Social Marketing: Twitter contest boosts followers 43% Online Marketing: Cyber Monday reactions from 17 of your consumer marketing peers Archives January 2011 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 Sherpa Bloggers Adam T.
B2B Marketing Thought Leadership: Tom Pick
Modern B2B Marketing
AUGUST 27, 2008
What techniques and marketing tactics have you personally used to push the innovation envelope? started experimenting with social bookmarking sites like Digg, del.icio.us and StumbeUpon for B2B marketing in early 2007. Sure, a few of the bloggers like Seth Godin and Tom Peters would be B2B celebrities even if blogging didn't exist because they are very smart and have written best-selling books. But blogging, and developing relationships with other bloggers, is a powerful way to increase brand awareness and credibility. You've been a B2B marketer since 1992.