writing 
Writing on the Web
JANUARY 11, 2011
A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. Most of them center on writing about how to solve a problem for your readers.
Writing on the Web
JANUARY 12, 2011
I’m interested in the stories we tell ourselves, and how that affects the online content we write for our businesses. I’m re-reading a great book by Jim Loehr, The Power of Story: Rewrite Your Destiny in Business and in Life (Free Press, 2007). Blog this on Blogger. You also reveal your values and purpose.
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Writing on the Web
OCTOBER 21, 2010
Content marketing and the people who write marketing messages must understand how consumers’ brains work if they want to engage and create trust and loyalty. But marketers continue to write messages as if people were paying attention. In 2007, $12 billion. Blog this on Blogger. billion in US alone.
Writing on the Web
JULY 28, 2010
In 2007, Peter De Vries and Ad Pruyn studied whether recommendations influenced Web site visitors’ decisions when buying digital cameras and choosing tourist destinations. Blog this on Blogger. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? Share this on Bebo.
Buzz Marketing for Technology
JUNE 27, 2008
In fact, many bloggers say that they write mainly for themselves, in capturing some of the interesting things they are seeing and thinking. Trevor Cook is just one example of a blogger who writes notes from all of the conference sessions he attends (including his reflections on our Enterprise 2.0 Trend map 2007+.
WebMarketCentral
MARCH 3, 2008
File conversion tools Still running Office 2003, but need to convert the new XML-based formats from Office 2007 so you can read and work with them? Or hear an ad that's compelling but can't stop to write down the phone number? Zamzar offers a free online service to convert files with no need to download software.
Adobe Experience Cloud Blog
AUGUST 27, 2008
Tom also writes for the WebMarketCentral Blog, providing resources and tools for the Interactive Marketer. I also write the WebMarketCentral B2B marketing blog , and manage WebMarketCentral.com , a site that connects web marketers with online resources and services. and StumbeUpon for B2B marketing in early 2007.
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