Webbiquity
APRIL 5, 2010
Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Blogger Outreach. Blogger Relations by Sourcing Innovation. Post this on Diigo.
Writing on the Web
JANUARY 11, 2011
A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. Some bloggers and writers are natural storytellers, some aren’t.
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Writing on the Web
JANUARY 12, 2011
I’m re-reading a great book by Jim Loehr, The Power of Story: Rewrite Your Destiny in Business and in Life (Free Press, 2007). Blog this on Blogger. It’s extremely important that you edit your stories, and in many cases, you’ll have to do some rewriting. They may or may not take us where we ultimately want to go.
Buzz Marketing for Technology
JUNE 27, 2008
In fact, many bloggers say that they write mainly for themselves, in capturing some of the interesting things they are seeing and thinking. Trevor Cook is just one example of a blogger who writes notes from all of the conference sessions he attends (including his reflections on our Enterprise 2.0 Future of Media Report 2007.
Writing on the Web
JULY 28, 2010
In 2007, Peter De Vries and Ad Pruyn studied whether recommendations influenced Web site visitors’ decisions when buying digital cameras and choosing tourist destinations. Blog this on Blogger. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? Share this on Bebo.
Writing on the Web
OCTOBER 21, 2010
In 2007, $12 billion. Blog this on Blogger. Our behavior and decision-making is affected, 95% of the time, by the unconscious processing in the mid and old brains. 95% of our decision making and buying and Web actions are heavily influenced by unconscious processing. 85% of the time our brains are on autopilot. billion in US alone.
WebMarketCentral
JANUARY 18, 2008
My last post listed several of the best news articles from 2007 on how to effectively use social networking sites for marketing. Among the complaints about Digg are its excessively broad audience and categories and the site's lack of transparency.
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