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Marketer of the Month Podcast – Cutting through the Clutter – “Content Marketing” from the POV of the person who coined the term: Joe Pulizzi

Outgrow

The Podcast – Cutting through the Clutter – “Content Marketing” from the POV of the person who coined the term: Joe Pulizzi. They’re a blogger, they’re a writer, they’re a on TikTok. And now, I mean, so a lot of people perceive this as differently. And that’s where it differs from influencers.

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6 Influencer Marketing Case Studies With Phenomenal Success

Online Marketing Institute

Takeaway: The key takeaway in Fiji Water campaign was its alignment of brand with the right personality. They chose Danielle Bernstein because she was an apt person to endorse their product and it also benefited her own personal brand which focused on maintaining a desirable physique. The campaign was a huge success and got 3.5

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Six Steps to a Remarkably Powerful, Personal Network - Liz Strauss at Successful Blog - Thinking, writing, business ideas. You're only a stranger once.

Buzz Marketing for Technology

December 10, 2007. Six Steps to a Remarkably Powerful, Personal Network. Six Steps to a Remarkably Powerful, Personal Network. Follow these six steps to build and care for a living network that will powerfully support you as you move forward in your personal and professional life. December 10th, 2007 at 12:57 pm.

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BMJ blogs " Blog Archive " Richard Smith: Get with Web 2.0 or become yesterday's person

Buzz Marketing for Technology

Posted in Guest bloggers. s person&#. Instead of just one or a few doctors in one hospital trying to diagnose a condition and prescribe a response, open up the case to the world and let everyone virtually peer over the shoulders of the primary physician so persons worldwide can offer their ideas. Richard Smith: Get with Web 2.0

Web 2.0 100
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Content Marketing Writers: How’s Your Cognitive Fitness?

Writing on the Web

What’s the most important thing you can do to improve your skills as a writer, blogger, or content marketer? I first read about it in Harvard Business Review in a 2007 article called Cognitive Fitness by Roderick Gilkey and Clint Kilts. Here are a few suggestions, and how I’ve personally tried them out.

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Best Interactive PR Articles and Blog Posts of 2009

Webbiquity

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Blogger Outreach. Blogger Relations by Sourcing Innovation. Share this on Mixx.

PR 100
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Content Marketing with Stories: Better than Facts

Writing on the Web

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. On a blog, it’s easier to do since it’s a personal communication tool.