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Grow Your Wiki

Buzz Marketing for Technology

21 days of wiki adoption. Course Using Wiki. customers. Enterprise Wiki. guest blogger. managing wiki growth. using wiki in education. Web Content 2007. wiki adoption strategies. wiki pilot. Wiki tools. Wiki Uses. Showing the example of how to work agendas through a wiki vs. email! Using Wiki in Education.

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Marketing Edge

Marketing Edge

Subscribe to our podcast « Pre-Vegas flight for Blogworld Expo Corporate leaders don’t need to talk, just listen to the conversation » BlogWorld Expo: Good opening day, finished strong Chris Heuer points out how an enterprise wiki building company, Social Text, has in its product plan that their product will be produced in conjunction with its customers. Paul Dunay , on the panel about how to integrate social media into your marketing mix, focused on wikis and has some keys to look for. I’m paraphrasing here; Paul, clarify in comments if you need to.

Marketing Edge

Marketing Edge

Subscribe to our RSS feed for our Marketing Edge podcast follow Albert Maruggi at [link] Marketing Edge » Blog Archive » JetBlue: Customer Bill of Rights The Marketing Edge blog and podcast The Marketing Edge, one of the longest running marketing and public relations podcasts. Is this customer-friendly language? What should I do? Come on. Let’s hear it. Contribute!

Marketing Edge

Marketing Edge

That was my editorial license to say that garbage articles are ranked at the bottom.) It’s a combination social media community, wiki (kind of ), blog and content provider. Share on StumbleUpon Tags: charitable giving , conversation This entry was posted on Tuesday, November 20th, 2007 at 8:58 am and is filed under blogging , blogs , citizen journalism , new media , public relations , social media. What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media. For more information or to discuss your business challenges and goals, e-mail him.

Marketing Edge

Marketing Edge

Jim and I discuss how new media like blogs, podcasts and wikis are affecting communication and marketing, and Jim gives us a glimpse of what to expect from the conference. tags]NewComm Forum, Jim Ylisela, new media, marketing[/tags] Share on StumbleUpon Tags: NewComm Forum This entry was posted on Monday, January 15th, 2007 at 1:06 pm and is filed under new media , social media. What should I do? Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders.


Viral Marketing for B2B Lead Generation, Part 1: Viral Media


corporate blog, if done well—that is, focused on industry issues and customer problems as opposed to company "news" and product pitches—can be an effective viral tool. To be successful as a blogger, an individual's position in the organization or functional area is far less important than writing skills and a strong grasp of what interests customers and prospects.

How to Write a Strategic Marketing Plan


Include both current customers (can we sell them more of what they are already buying, products and services in addition to what they are already buying, or a more premium version of our products/services?) If you didn't enter the world with this capability hard-coded into your DNA, you may find the following helpful. and new prospects. NOT "what do I need to sell to them?").

The Death of Cold Calling – Ending the Debate

Sales Intelligence View

Cold calling is the process of approaching prospective customers or clients, typically via telephone, who were not expecting such an interaction. The word “cold&# is used because the person receiving the call is not expecting a call or has not specifically asked to be contacted by a sales person - wiki.   This post is the #4 most tweeted article from all of my posts on the blog.

Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Although other marketing automation vendors like Unica and SAS are generally more expansive, Alterian has been particularly aggressive about integrated customer management. 2007), email (Dynamics Direct, 2006), marketing resource management (Nvigorate, 2006), and hosted analytics services (MarkIT, 2005). This set of features means that Techrigy is really built more for corporate PR departments and marketing agencies than one-on-one customer management. This author tracking is what could ultimately be expanded into tracking of individual customers. Sparingly.

Being Lightweight: Tools We Use | Common Craft - Explanations In Plain English

Buzz Marketing for Technology

Its a perfect solution for The Common Craft Store - e-junkie handles everything and provides the right tools for managing customers. 15 Lessons Learned in 2007. Video: Wikis in Plain English 143. Video: RSS in Plain English (395) Video: Wikis in Plain English (132) Video: Blogs in Plain English (87) Video: Twitter in Plain English (80) Our Work (79). our work. about us.

Strategic Guy: Three Phases of Social Media Maturation

delicious b2bmarketing

They may recognize that their customers and partners have become engaged in social networks and online communities. The editorial content strategy may evolve and multi-media elements -- such as video, podcasts, customer Q&As, etc. --are incorporated into the program. assumed this pilot methodology was easily digested because it kept the budget (and risk) relatively modest.

B2B Marketing Thought Leadership: Tom Pick

Modern B2B Marketing

Third is an old lesson but an eternal one: meet the needs of customers. started experimenting with social bookmarking sites like Digg, and StumbeUpon for B2B marketing in early 2007. Sure, a few of the bloggers like Seth Godin and Tom Peters would be B2B celebrities even if blogging didn't exist because they are very smart and have written best-selling books. But blogging, and developing relationships with other bloggers, is a powerful way to increase brand awareness and credibility. You've been a B2B marketer since 1992. This relates to the first point.

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