Customer Experience Matrix

JULY 16, 2009

Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Even though the Techgrity deal is the first direct acquisition I recall of a social media monitoring system by a marketing automation vendor, it strikes me as an obvious step. Others are sure to follow.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Adobe Experience Cloud Blog

AUGUST 27, 2008

Third is an old lesson but an eternal one: meet the needs of customers. and StumbeUpon for B2B marketing in early 2007. Sure, a few of the bloggers like Seth Godin and Tom Peters would be B2B celebrities even if blogging didn't exist because they are very smart and have written best-selling books. So here's the test.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Online Marketing Institute

JULY 9, 2009

They may recognize that their customers and partners have become engaged in social networks and online communities. The editorial content strategy may evolve and multi-media elements -- such as video, podcasts, customer Q&As, etc. --are You have to fish where the fish are, right? are incorporated into the program.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40