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Online Persuasion: What Do Clients Say?

Writing on the Web

If there are two pairs of shoes I’ve selected for my size and price, I’ll go with the one that has 5 stars over 4. In 2007, Peter De Vries and Ad Pruyn studied whether recommendations influenced Web site visitors’ decisions when buying digital cameras and choosing tourist destinations. Blog this on Blogger.

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Best of 2007: Articles and Blog Posts on SEO (Part 2)

WebMarketCentral

Following up on my last post, there were just too many excellent newsletter articles and blog posts on SEO last year to fit them all into one post, so here are more of the best bits of SEO guidance from 2007. The Alternative Search Engine of the Year, 2007! video, audio files and PDFs) and encouraging mashups.

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Best of 2007: Articles and Blog Posts on Strategy and Branding

WebMarketCentral

Marketers Can Buy Buzz by MediaPost Online Spin Max Kalehoff of Clickable presents some interesting findings on the (highly positive) correlation between media spending and word-of-mouth "buzz." Neither is right or wrong, but they are both part of a complex communications and customer landscape." Can you buy customer loyalty?

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Being Lightweight: Tools We Use | Common Craft - Explanations In Plain English

Buzz Marketing for Technology

i contacted Jeff Bezos and offered myself as liaison to the library community for the low low price of one Kindle, but evidently i was not the first one with this idea so he passed. I always struggle with remembering to do manual backups and for a very reasonable price, I dont have to worry any more. 15 Lessons Learned in 2007.

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Tom Pisello: The ROI Guy: Microsoft Virtualization with Hyper-V.

The ROI Guy

What we did do is model the licensing and implementation cost advantage claims independently, comparing typical environments and using list price for all competitive licenses and Open pricing for Microsoft (available to most organizations). Do these features yield cost savings that make the purchase price savings moot?

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Tom Pisello: The ROI Guy: The Business Value of Server Virtualization

The ROI Guy

Tuesday, September 04, 2007 The Business Value of Server Virtualization One of the key issues in IT today is that normal operating expenses consume way too much of the annual budget – 61% on average in most organizations is spent keeping the lights on, and 25% spent on regular migrations and upgrades. to 1 consolidation ratio.

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Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

But up-front purchase price isn’t everything. Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , Executive Assessment Tools , Frugalnomics , Pisello , ROI Calculator , TCO Calculator , Value Marketing , Value Selling 3comments: Jeff Ogden said. Powered by Blogger. Interesting post, Tom. .