Online Persuasion: What Do Clients Say?
Writing on the Web
JULY 28, 2010
If there are two pairs of shoes I’ve selected for my size and price, I’ll go with the one that has 5 stars over 4. In 2007, Peter De Vries and Ad Pruyn studied whether recommendations influenced Web site visitors’ decisions when buying digital cameras and choosing tourist destinations. Blog this on Blogger.
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