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PLE

Buzz Marketing for Technology

One of the best tools for the is the Kebberfegg search available at Research Buzz. Yahoo Pipes Buzz Search is a similar product. I started with Technorati but added Google Blog Search feeds as well to my PLE. on 11/08/2007 08:15:00 PM. Labels: delicious , google , kebberfegg , rss , search , tools. ► 2007.

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Content Marketing with Stories: Better than Facts

Writing on the Web

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. Some bloggers and writers are natural storytellers, some aren’t.

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Content Marketing Tips: Get Your Stories Straight

Writing on the Web

I’m re-reading a great book by Jim Loehr, The Power of Story: Rewrite Your Destiny in Business and in Life (Free Press, 2007). Blog this on Blogger. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. They may or may not take us where we ultimately want to go.

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Online Persuasion: What Do Clients Say?

Writing on the Web

In 2007, Peter De Vries and Ad Pruyn studied whether recommendations influenced Web site visitors’ decisions when buying digital cameras and choosing tourist destinations. Blog this on Blogger. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Share this on Bebo.

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7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing

Writing on the Web

In 2007, $12 billion. Blog this on Blogger. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Our behavior and decision-making is affected, 95% of the time, by the unconscious processing in the mid and old brains. 85% of the time our brains are on autopilot. billion in US alone.

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Best of 2007: Cool Online Tools

WebMarketCentral

File conversion tools Still running Office 2003, but need to convert the new XML-based formats from Office 2007 so you can read and work with them? Here's a list of interesting and useful tools to help you convert files, find content, promote your blog, and add content to your website, among other activities.

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The MLxperience: AideRSS Firefox / GoogleReader extension + Thematic PostRank

Buzz Marketing for Technology

Bookmark this post: For those who appreciate the hive mind : If you use Google Reader and Firefox and are interested in the most relevant articles of the day, check out AideRss , a GreaseMonkey script that uses PostRank to score, filter and track performance of any RSS feed. Labels: google , rss , tools , trends , video. ▼ 2008.

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