Writing on the Web

JANUARY 11, 2011

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. Some bloggers and writers are natural storytellers, some aren’t.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

JULY 28, 2010

In 2007, Peter De Vries and Ad Pruyn studied whether recommendations influenced Web site visitors’ decisions when buying digital cameras and choosing tourist destinations. Blog this on Blogger. Post on Google Buzz. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products?

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Writing on the Web

JANUARY 12, 2011

I’m re-reading a great book by Jim Loehr, The Power of Story: Rewrite Your Destiny in Business and in Life (Free Press, 2007). Blog this on Blogger. Post on Google Buzz. It’s extremely important that you edit your stories, and in many cases, you’ll have to do some rewriting. Share this on del.icio.us.

Content Marketing 100

Content Marketing Tips Digg Ideal Customer Profiles 100

Writing on the Web

OCTOBER 21, 2010

In 2007, $12 billion. Blog this on Blogger. Post on Google Buzz. Our behavior and decision-making is affected, 95% of the time, by the unconscious processing in the mid and old brains. 95% of our decision making and buying and Web actions are heavily influenced by unconscious processing. billion in US alone. Use bullet points.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100