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Content Marketing with Stories: Better than Facts

Writing on the Web

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. Some bloggers and writers are natural storytellers, some aren’t.

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Content Marketing Tips: Get Your Stories Straight

Writing on the Web

This was a theme in the wonderful book by Rosamund and Benjamin Zander, The Art of Possibilit y. I’m re-reading a great book by Jim Loehr, The Power of Story: Rewrite Your Destiny in Business and in Life (Free Press, 2007). Blog this on Blogger. Post on Google Buzz. Subscribe to the comments for this post?

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Online Persuasion: What Do Clients Say?

Writing on the Web

Robert Cialdini wrote about six weapons of influence in his landmark book Influence. I use them all the time to click and buy: I glance at the number of gold stars other people have given a book on Amazon, or a pair of tennis shoes on Nike. Blog this on Blogger. Post on Google Buzz. Share this on Bebo. Tweet This!

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Six Steps to a Remarkably Powerful, Personal Network - Liz Strauss at Successful Blog - Thinking, writing, business ideas. You're only a stranger once.

Buzz Marketing for Technology

December 10, 2007. Build relationships not an address book. December 10th, 2007 at 12:57 pm. December 10th, 2007 at 1:20 pm. December 10th, 2007 at 2:14 pm. December 10th, 2007 at 2:32 pm. December 10th, 2007 at 4:49 pm. Six Steps to a Remarkably Powerful, Personal Network. Alina Popescu said.

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The information processing view of humanity

Buzz Marketing for Technology

Books and Reports. In fact, many bloggers say that they write mainly for themselves, in capturing some of the interesting things they are seeing and thinking. Trevor Cook is just one example of a blogger who writes notes from all of the conference sessions he attends (including his reflections on our Enterprise 2.0 May 2007 (7).

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B2B Lead Generation Blog: Off-Topic: On Selling Ideas in 1776

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

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Best of 2007: Articles and Blog Posts on Strategy and Branding

WebMarketCentral

Marketers Can Buy Buzz by MediaPost Online Spin Max Kalehoff of Clickable presents some interesting findings on the (highly positive) correlation between media spending and word-of-mouth "buzz." Neither is right or wrong, but they are both part of a complex communications and customer landscape."