article thumbnail

How many inquires does it take to make quota?

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. iii Obermayer, James, Managing Sales Leads, Turn Cold Prospects into Hot Customers, Thomson South-Western, 2007, pages 9, 10-14, 26. ii Called the Rule of 45.

article thumbnail

6 Influencer Marketing Case Studies With Phenomenal Success

Online Marketing Institute

The brand contacted bloggers who were drawing good traffic writing articles on home décor, interior design, DIY, and furnishing. Takeaway: Leesa owes its success to the trustworthy bloggers it associated with. Jasmine Demeester is a Brand Strategist, Educator, and a Blogger. Try our classes for free.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Best Interactive PR Articles and Blog Posts of 2009

Webbiquity

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Blogger Outreach. Blogger Relations by Sourcing Innovation. Share this on Mixx.

PR 100
article thumbnail

Content Marketing with Stories: Better than Facts

Writing on the Web

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. Some bloggers and writers are natural storytellers, some aren’t.

article thumbnail

Six Steps to a Remarkably Powerful, Personal Network - Liz Strauss at Successful Blog - Thinking, writing, business ideas. You're only a stranger once.

Buzz Marketing for Technology

December 10, 2007. Build relationships not an address book. December 10th, 2007 at 12:57 pm. December 10th, 2007 at 1:20 pm. December 10th, 2007 at 2:14 pm. December 10th, 2007 at 2:32 pm. December 10th, 2007 at 4:49 pm. Six Steps to a Remarkably Powerful, Personal Network. Alina Popescu said.

article thumbnail

50 Content Marketing Influencers You Need To Follow

Atomic Reach

Jeff Bullas - Influencer, Author, and Blogger. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”. Lee Odden is an avid blogger, talented speaker, and author. Content Marketing Influencers: Who Are They? Through j effbullas.

article thumbnail

The information processing view of humanity

Buzz Marketing for Technology

Books and Reports. In fact, many bloggers say that they write mainly for themselves, in capturing some of the interesting things they are seeing and thinking. Trevor Cook is just one example of a blogger who writes notes from all of the conference sessions he attends (including his reflections on our Enterprise 2.0 May 2007 (7).

Web 2.0 100