WebMarketCentral

JANUARY 18, 2008

My last post listed several of the best news articles from 2007 on how to effectively use social networking sites for marketing. Forget UGC, Discover User-Generated-Linkbait by Distilled Blogger Tom Critchlow lays out an interesting strategy for building rich website content by leveraging user-generated content on discussion forums.

Linkbait 20

Linkbait Social Media Ning PageRank 20

WebMarketCentral

JANUARY 9, 2008

Welcome to the first in a series of posts on the best blog posts, articles and websites from 2007 covering various marketing topics. To start off, here is a list of the best tools for analyzing and optimizing SEO efforts. For example, Flash content, Javascript and images are invisible to search engines.

Analysis 20

Analysis SEO Tools SEM 20

WebMarketCentral

JANUARY 24, 2008

by Traffick Blogger Andrew Goodman provides the how and why of dynamic keyword insertion in AdWords, and why, though it's a powerful technique, it doesn't "always" work. Techniques that Always Work?: Who Uses Dynamic Keyword Insertion? All of which would have sent a perfectly profitable campaign into a tailspin."

Adwords 20

Adwords Paid Content SEM Google 20

WebMarketCentral

JANUARY 30, 2008

Following up on my last post, there were just too many excellent newsletter articles and blog posts on SEO last year to fit them all into one post, so here are more of the best bits of SEO guidance from 2007. The Alternative Search Engine of the Year, 2007! video, audio files and PDFs) and encouraging mashups.

SEO 20

SEO SEM Work Management Thought Leadership 20

WebMarketCentral

JANUARY 28, 2008

Here are (part one of) some of the best posts and stories devoted to SEO in 2007: 20 Hard Core SEO Tips by SEO Theory and Analysis Blog A compelling mix of indispensable (Learn how to write Who, What, Where, When, and Why in 4 paragraphs or less. ”) and questionable ( Stop using keywords in your URLs.

SEO 20

SEO Wiki Best Practices Allocation 20

WebMarketCentral

JUNE 16, 2008

That means PR pros have to treat bloggers (somewhat) like traditional journalists: invite them to events, give them special treatment, and provide them with access to key executives. Bloggers write (in almost all cases) for passion, not money. Bloggers care about their own and their readers' interests—not the corporate story.

Social Media 20

Social Media Media Web 2.0 Blogger 20

WebMarketCentral

JANUARY 11, 2008

Back to the Best of 2007 series next week. But first, blogger and podcaster extraordinaire Paul Dunay, inspired by Paul Gillin's book The New Influencers: A Marketer's Guide to the New Social Media , tagged me to write about the most important influences in my life, so here goes. 1) My mother.

Blogger 20

Blogger Tagging Social Media Planning 20

WebMarketCentral

OCTOBER 16, 2007

I obtained a patent on the process in early 2007 and EchoQuote was born. One client has uncovered over $20 Million in qualified opportunities in the first half of 2007. As for external marketing, I personally feel expert B2B marketing bloggers are a good first step for us. WMC: Anything else you'd like to add?

Lead Qualification 20

Lead Qualification Lead Ranking Sales Qualified Leads Pricing 20

WebMarketCentral

JANUARY 15, 2007

Somehow he overlooked WebMarketCentral , but he's probably saving that for the 2007 list.) Larry Chase at WDFM recently published his "Top 10 Marketing Sites for 2006." Here are the best tools from his list plus a few featured here previously that belong in any "top" tools list.

Tools 20

Tools Cost Per Click Marketing Websites Ad Frequency 20

WebMarketCentral

FEBRUARY 11, 2008

Get the answers to these questions and more from this collection of some of the best articles and blog posts from 2007 on marketing research. Creativity & You by THINKing Blogger Harry Hoover comments on the results of study into the roots of creativity. What do marketing professionals need to know about online video?

Research 20

Research Planning Best Practices Buying Cycle 20

WebMarketCentral

SEPTEMBER 10, 2007

iBakeSale is a great opportunity for shoppers to do well by doing good, and has been written up in numerous blogs including The Parent Bloggers Network , midwesternmommy.com , The Mummy Chronicles , The Karianna Spectrum and Phat Mommy , as well as Jonathan's own blog. Any charity can sign up and ask supporters to join.

Blogger 20

Blogger Advertising Agencies Paid Search Agency Loyalty 20

WebMarketCentral

JANUARY 14, 2008

Reader Poll: Best Keyword Research Tools by TopRank Online Marketing Blog Blogger and SEO guru Lee Odden reveals the result of an online poll showing which free and fee-based keyword tools are most popular.

Keywords 20

Keywords Research SEO Tools 20

WebMarketCentral

DECEMBER 19, 2008

I'm running low on new material here as I don't want to duplicate anything from the 8 random things I wrote in August 0f 2007. Or the 5 things you didn't know about me from December 2006.

Blogger 20

Blogger Tagging Lead Generation Contact Marketing 20

WebMarketCentral

JANUARY 22, 2008

In addition to best practices in search engine marketing , the following articles and blog posts were among the best of 2007 at providing helpful guidance for creating and managing effective search marketing programs. These numbers can change dramatically from day to day, so manage and adjust them." PPC Outsource or In-House?

SEM 20

SEM Paid Content Paid Search Agency Adsense 20