Biznology

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26 Social Media Secrets Skittles Knows

Biznology

Here are 26 social media secrets Skittles knows: 1 out of every 5 minutes people spend online are spent on social networks in 2012; up from 1 out of every 20 minutes in 2007. 70% of bloggers are organically talking about brands on their blog. Are Facebook brand pages the new brand websites? . 70% trust unknown users, 27% trust experts.

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Lurkers are the 99.989% of Social Media

Biznology

Amateur radio reminds me of what it was like being a blogger in the late 90s using tools like Greymatter , Zope , and Pyra Labs (pre-Blogger). It took me a while to register the importance of my long tail blogger outreaches. According to an article by Spring Metrics , “A 2007 Article in Target Marketing cites 2.9%

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Owning Google Search is so easy–yet very very hard

Biznology

It includes an army of well-trained, savvy, human reviewers (10,000 as of 2007, surely legion by now), as well as us, the greater Internet, who are part of a very active social media attention economy. Now, however, Google’s algorithm have become much smarter than just links, robots, and spiders.

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Blog your way into a book deal

Biznology

On February 11, 2007, Minh started Bottom Shelf Books. On March 14, 2007, Minh created the @bottomshelfbks Twitter account. He’s the guy who always has a thin paperback book of short stories or essays in the a pocket of his blazer. When he sits or waits, it’s always a book he settles into and not his phone.

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Influencer marketing tools of the trade

Biznology

So, since blogger outreach is at the top of mind, I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients! BaseCamp 2 — I started with BaseCamp back in 2007, had a BaseCamp mutiny, have tried Asana and Trello and many I have forgotten. OK, now on to tools.

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