Customer Experience Matrix

JUNE 7, 2007

As you almost certainly didn’t notice, I didn’t make a blog post yesterday. Ace Hardware Hopes So ", BrandWeek , June 6, 2007). For no logical reason, this makes me feel guilty. So, since I happened to just see an interesting article, I’ll make two today.

Ads 120

Ads Mobile Marketing Promotion Features 120

Customer Experience Matrix

AUGUST 29, 2013

LeadSpace, like the other vendors, scans Web sites, blogs, Twitter feeds, LinkedIn profiles, job hunting sites, and other sources to build a picture of a company’s business, managers, technologies, and similar attributes. Here’s what I found. Of course, every vendor argues it does this better than anyone else.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Ideal Customer Profiles 120

Customer Experience Matrix

APRIL 28, 2009

The survey was promoted on this blog and the Raab Guide site, but primarily via posts on Twitter. Obviously any survey based on 36 net responses (and self-selected at that) has little statistical value, but I still think the broad results are extremely interesting. Thanks to the many people who 'retweeted' the request).

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 4, 2009

See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. Pardot : another pretty powerful product; see my blog review from December 2008. Just kidding.or

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

JANUARY 11, 2007

(“Cisco, Claiming Ownership of ‘iPhone,’ Sues Apple”, The New York Times ), January 11, 2007, page C13). The iPhone announcement also highlights another favorite theme of this blog: that the smart phone is emerging as a multi-channel device presenting new, unique opportunities for customer experiences.

Marketing Management 120

Marketing Management Multi-Channel Marketing Proposals Organic Leads 120

Customer Experience Matrix

JULY 16, 2009

2007), email (Dynamics Direct, 2006), marketing resource management (Nvigorate, 2006), and hosted analytics services (MarkIT, 2005). Sources include blogs, social networks (publicly-accessible sections of Facebook, MySpace , etc.), billion entries. microblogs (Twitter, Friendfeed , etc.),

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

JULY 7, 2009

One piece of news is the demise of LucidEra , which this blog profiled almost exactly one year ago. There has been some learned discussion of the causes of LucidEra’s collapse on Timo Elliot’s BI Questions Blog. million in 2007 and, presumably, has since spent it all. Much seems to focus on the apparent operating costs.

Marketing Management 120

Marketing Management Salesforce.com Ideal Customer Profiles Budget Programs 120