Customer Experience Matrix

MARCH 6, 2016

These changes were evolutionary at best, but company leaders made clear this was on purpose: their current strategy is to make small improvements to ease of use, not add major new or deeper features. Infusionsoft’s challenge is to convince a large fraction* small business owners that their product is also essential. million $1.6

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

Customer Experience Matrix

MAY 2, 2008

I ranted a bit the other week about buyers who focus too much on software license fees and not enough on differences in productivity. In search of that, I poked around a bit and found several references to a 2007 study from AMR Research. Looking just at what Aberdeen calls “best-in-class” companies, the figures were: 42%.software

Marketing Management 120

Marketing Management Cost Software Class 120

Customer Experience Matrix

DECEMBER 18, 2007

On the product front, they continue their long-time strategy of offering all the software a marketing department would need. The one major acquisition in 2007 was Marketing Central, which provides hosted marketing resource management. Hally said Detect is now Unica’s third-best-selling product, with one to two dozen installations.

Enterprise Management 120

Enterprise Management Work Management Course Marketing Management 120

Customer Experience Matrix

JANUARY 29, 2007

This morning’s USA Today reports that Apple—one of the most brand-savvy companies around—rejected an iPhone alliance with Verizon Wireless over this very issue. ( “Verizon rejected Apple iPhone deal”, USA Today , January 28, 2007, available here.) If I can’t make it to an Apple Store, I can still buy the product on line.)

Ideal Customer Profiles 120

Ideal Customer Profiles Distribution Advertising Agencies Impressions 120

Customer Experience Matrix

FEBRUARY 4, 2009

This is a bit perplexing, since those products are at the opposite ends of the spectrum: Marketo being relatively low cost / limited functionality / easier to learn, and Eloqua being higher cost / richer functionality / takes more training. Pardot : another pretty powerful product; see my blog review from December 2008.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

JULY 20, 2009

Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. This is considerably lower than most demand generation products, although it doesn’t include email transmission.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Customer Experience Matrix

FEBRUARY 21, 2007

But my broader question is whether credits against future purchases are really the best response when a customer has been treated poorly. The underlying logic is it gives the customer a reason to come back for another sample of the product. I survived nine hours on the tarmac on JetBlue flight 1099, February 14, 2007.”

Marketing Management 120

Marketing Management Mobile Advertising Public Relations Sample 120