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Activate Acquires Green Leads

Smashmouth Marketing

Back in 2007, Linda and I had no idea we would have built a global pipeline generation company that the Fortune 1000 and some of the biggest tech firms in the industry would trust to generate their sale pipeline from high level Ideal Customer Profile leads (ICPs) to booked and confirmed Sales Qualified Leads (SQLs, or appointments).

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Enhancing Patient Care: 4 Strategies for Life Sciences Companies

Salesforce Marketing Cloud

We were lucky to speak with a few Salesforce employees who were willing to share their stories to help illustrate areas of patient advocacy and their importance. Because of how rare it is, there is not enough research done to know the best way to treat it,” says Angulo. This disease is thought to affect 140,000 people worldwide.

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7 Tips for Creating Sponsorship Packages for Virtual Events

Marketing Insider Group

However, when it comes to virtual event sponsorship, additional considerations are needed to create packages that can be used to attract the best sponsors. A clear understanding of what you want to achieve with sponsorship can help you determine which kinds of packages will suit your goals. Identify Specific Opportunities for Branding.

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Nine Social Media Marketing Stats You Can Use

Webbiquity

Twitter emerged at the SXSW conference in March 2007. The phase “social media marketing” first appeared in searches back in March 2007, but the first spike in interest came in January 2009, when search volume more than doubled from the previous month. Facebook was opened up to the public in 2006.

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Optimizing Event Planning: 7 Ways Event Technology Eases The Process

Marketing Insider Group

Another area where tech can be helpful is in managing event budgets. Tools are available to help you make budget projections, track expenses and revenue, and set up payment reminders. Some marketing automation platforms (MAPs) include all these features and can help you eliminate duplication of activities. ActiveCampaign.

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The Promotion Gap for Women in 2020: Yes, It Still Exists.

Zoominfo

Outside factors are helping women succeed more, such as California’s new law that requires at least one woman on the board of each public company headquartered in the state. Figure 3 : The organization industry’s breakdown of female-male CEOs is among the best in industries that employ large amounts of women. Source: ZoomInfo ).

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MarTech’s event marketing experts to follow

Martech

Here’s the folks to follow to stay up-to-date on trends and informed on best practices. followers) Rafat Ali In 2007, Rafat founded Skift Meetings (formerly EventMB), the first blog for event professionals, offering education, innovation and inspiration through daily articles, industry reports, and webinars.