Customer Experience Matrix

MARCH 6, 2016

I spent part of last week at ICON16, Infusionsoft ’s annual combination of customer conference, revival meeting, and group therapy session for small business owners. This all makes perfect sense and is wholly consistent with Infusionsoft’s historical focus on helping small business grow. Whether it’s realistic is another question.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

Customer Experience Matrix

MAY 2, 2008

The key to that argument is that software costs are a relatively small portion of companies’ total investment in a business intelligence system. In search of that, I poked around a bit and found several references to a 2007 study from AMR Research. Looking just at what Aberdeen calls “best-in-class” companies, the figures were: 42%.software

Marketing Management 120

Marketing Management Cost Software Class 120

Customer Experience Matrix

SEPTEMBER 1, 2010

Neolane “ Making the Business Case for Enterprise Marketing Software ”. This paper contains step-by-step instructions for building a business case and even a link to a slide deck you can use as a template. Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Customer Experience Matrix

DECEMBER 18, 2007

The one major acquisition in 2007 was Marketing Central, which provides hosted marketing resource management. Hally said Detect is now Unica’s third-best-selling product, with one to two dozen installations. This was well within Unica’s traditional scope, although the “hosted” part is a bit of a change.

Enterprise Management 120

Enterprise Management Work Management Course Marketing Management 120

Customer Experience Matrix

JULY 20, 2009

Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. But while this cycle is simple, the actual boundaries of business marketing are not so clearly marked. Registration is no longer required.) Leads can enter from channels other than email.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Customer Experience Matrix

FEBRUARY 4, 2009

I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ). See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. Just kidding.or Maybe next week. [I Read it here.]

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

MAY 15, 2008

I originally wrote about the SAS offering, called Customer Experience Analytics, when it was launched in the UK in February 2007. I believe that marketers now recognize, perhaps only intuitively, that the amount of detailed, near-immediate information now available about individual customers substantially changes their business.

Demand Generation 120

Demand Generation Demand Marketing Automation Services Marketing Management 120