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B2B Marketing Thought Leadership: Tom Pick

Adobe Experience Cloud Blog

B2B marketing professionals in today's economy are always looking for new ways to do more with less and still gain a competitive advantage within the marketplace. First up in our B2B Marketing interview series is Tom Pick of WebMarketCentral. You've been a B2B marketer since 1992. and StumbeUpon for B2B marketing in early 2007.

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20 LinkedIn Groups Every Marketer Should Join

Hubspot

Created: September 21, 2007. Created: November 12, 2007. 4) Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators Innovation Network by Gerald Haman. You’ll hear from all sorts of marketing, PR, and sales professionals about their innovations and strategies so you can perfect your own.

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Best of 2007: Articles and Blog Posts on Strategy and Branding

WebMarketCentral

All-in-One Guides: Marketing strategy by TechTarget A comprehensive guide for B2B marketers with advice on everything from preparing a marketing plan and using marketing automation technology to designing and executing effective marketing campaigns. Organic SEO vs. PPC?

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Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa

WebMarketCentral

paid click volume (is) up 18% from January 2007 to March 2009.In It would have been nice to see a breakout on the b2b side. On the b2b side, most campaigns are aimed at generating leads rather than instant sales. ROI is increasing because, with reduced competition on the b2b side, keyword costs are declining.

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4 Steps to B2B SEO Accountability

Online Marketing Institute

Real-Time Activity Stream 4 Steps to B2B SEO Accountability Ryan DeShazer | May 4, 2010 | 0 Comments Tweet Though measurement and analytics tools have evolved to a new level of robustness and utility, many (if not most) B2B SEO initiatives are still judged by one primary KPI : rankings. Here are the highlights of the discussion.

SEO 40
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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How are consumers and b2b decision makers using social media in their buying processes? B2B Marketing and Social Media.

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

” Or that49% of B2B journalists write blogs, and 84% are on Twiter? companies are currently using blogs for marketing purposes, up from 29% in 2009 and just 16% in 2007. Among the multitude of stats you can find here about blogging, LinkedIn, Facebook, Twitter, video, social gaming and more: • 49% of B2B journalists have blogs.