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Sales Pipeline Radio, Episode 93: Q&A with Scott Salkin

Heinz Marketing

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. His next stops were at Cisco Systems and NetPro Computing (now Dell Software), before launching his first startup, IDS Technology Marketing, in 2007. Thanks for having me.

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How to Calculate Social Marketing ROI

Paul Gillin

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. ROI analysis enforces rigor that leads to better decisions. That’s what Pitney Bowes did when a 2007 Postal Service rate increase prompted 430,000 calls from customers.

ROI 50