B2B Marketplaces: A New Breed Takes On an Old Problem
Webbiquity
JULY 19, 2010
Since the early days of the Internet, b2b purchasing has seemed like an area ripe for the efficiency and transparency improvements the web could bring. The theory has been that b2b buying processes are labor-intensive and inefficient, with heavy reliance on phone calls, emails and even face to face meetings. technologies.
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