B2B Lead Generation Blog: The One Piece Of Advice You Cant Generate Leads Without
B2B Lead Generation Blog
AUGUST 30, 2007
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! " I think youll find it valuable. " I think youll find it valuable.
TechTarget Acquires KnowledgeStorm: The Impact on B2B Lead Generation
NOVEMBER 19, 2007
The acquisition gives TechTarget--which gives them, in addition to their own huge opt-in base and network of portal sites, access to KnowledgeStorm's 800,000 subscribers, web properties and partners sites. Supplier consolidation is rarely good for consumers (in this case, B2B media buyers). The consolidation of vendors will also simplify B2B media buying to some degree.
Viral Marketing for B2B Lead Generation, Part 1: Viral Media
JULY 30, 2007
Viral marketing campaigns can be effective for B2B marketersâ€”but they aren't easy to pull off. The next three posts here will offer some ideas about programs, promotion, and pitfalls to avoid that may help in developing successful B2B viral marketing campaigns, based both on my own experience and research by MarketingSherpa. Themed variations of common game types (e.g.,
Insight24 - YouTube for B2B Podcasts and Video?
MARCH 21, 2007
Webcasting and rich media producer ON24 is beta testing a new portal / directory site for B2B webcasts , podcasts , corporate videos, and online demos called Insight24. With content in over 30 business and technology categories, Insight24 has been called " YouTube for B2B podcasts, webcasts etc."
B2B IT and Social Media 1: The Buyer Perspective
JULY 16, 2007
White paper syndicator ITtoolbox recently completed a study of buying influences in B2B IT purchasing decisions. The survey was co-authored by marketing agency PJA. ** technorati tags: white paper syndication, ITtoolbox, survey, report, social media, B2B, IT, technology, competitive advantage, George Krautzel, Paul Dunay del.icio.us The results are eye-opening. hours).
Web Conferencing Services Reviewed, Part 2
FEBRUARY 14, 2007
After February 18th, 2007, it'll cost you a few bucks, but it's worth it.) Webinars can be a powerful B2B lead generation tool, but vendors come with a wide variety of price points and feature sets. Marketing Sherpa recently published an excellent and thorough review of webinar / web conferencing vendors.
Another New Report on Webcasting Benchmarks
JULY 25, 2007
The new report offers insights and metrics to assist B2B marketers in planning and measuring the success of their own webcasting programs. The team at webcast and rich media marketing producer ON24 recently published their second report on webcasting trends and benchmarks. Among the findings in this study: The average cost per webinar or webcast registrant is $35.
Top Internet Advertising Networks
JANUARY 29, 2007
Primarily B2C, but can provide brand exposure for broad-market B2B advertisers as well. Suitable for B2C or B2B advertisers. ValueClick Provides online display advertising, video, lead generation, serach engine marketing and e-mail marketing solutions for B2C or B2B advertisers. Although Google AdWords and Yahoo! Strictly B2C. Also B2C-focused. Now owned by AOL.
Two Online B2C Campaigns Worth Checking Out
JULY 11, 2007
B2B technology companies generate leads and revenue through smart online marketing by promoting thought-leadership content. Some B2B marketing efforts are highly inventive, such as the Superhero campaign executed for outsourced supply chain services vendor Zomax by KC Associates. But B2B IT marketing is generally a very practical and highly budget-conscious business.
Executive-Level Web Analytics, Part 2
FEBRUARY 23, 2007
Dainow is absolutely on target in pointing out that one-shot campaigns such as email blasts (or worse, sweepstakes), while effective at driving short-term traffic spikes, often lead to few if any new sales. ThinkMetrics CEO Brandt Dainow recently wrote a piece for iMedia Connection on the Worst Website Measurement Mistakes.
New Blog, Old Tool
MARCH 8, 2007
Topics of recent posts include successful cold-calling, prospect targeting, lead generation, and the proper use of CRM systems. A couple of quick items: First, Mike Schultz , co-founder of the Wellesley Hills Group and publisher of Rai nToday , is now writing his own blog. The Services Insider Blog is focused on marketing and selling professional services. Darth Vader "wins" this fight.)
Executive-Level Web Analytics
FEBRUARY 20, 2007
If you are running a search marketing campaign, the measures that top the list for executives, not surprisingly, are leads, cost per lead, and associated trends. Separating ISPs from actual companies is a manual effort with most web analytics programs, but the information is crucial to knowing which B2B prospects are returning to your site frequently for more information.
4 Ways to Improve Email Deliverability
APRIL 3, 2007
Other than overflowing email inboxes, the biggest challenge for email marketers is deliverability. While ISP blocking and corporate email filters have gotten much more effective at keeping garbage about cheap pharmaceuticals, p*rn and miracle weight-loss plans out of our mailboxes (which is good), they also often over zealously block legitimate marketing emails (which is not).
Book Review: Made to Stick
MARCH 1, 2007
Ted Boardman's brief review helpfully points out the "Curse of Knowledge" described in the book: the natural human tendency for people with deep expertise in a particular subject to forget that often their audience doesn't share that level of knowledge, which leads to the creation of overly complicated and detailed messages that don't resonate or stick. That's right, SUCCESs."
Book Review: The Black Swan
MAY 29, 2007
Finally, the author's advice, while highly practical, deals with nothing as mundane as B2B lead generation or podcasting, and will require considerable thought on the part of the reader to properly and constructively apply. The Black Swan: The Impact of the Highly Improbable , by Nassim Nicholas Taleb , is none of those things. first-hand accounts of the Lebanese civil war).
WMC Interviews: Alan Douglas
MAY 23, 2007
tags: Alan Douglas, Douglas Publications, Briefings, newsletter writing guide, corporate communications, writing for the web, useful content, newsletter design The website marketing strategy portal: WebMarketCentral.com The only Minnesota-based marketing strategy, lead generation and PR agency focused exclusively on B2B IT clients: KC Associates Contact Tom Pick: tomATwebmarketcentral.com.Last week I caught up with Alan Douglas, president of Douglas Publications and the Briefings Publishing Group. WMC: How, when and why did you get started in this business?
Three Excellent Web 2.0 Resources
MARCH 28, 2007
logos, typesfaces, colors The web marketing news and resources portal: WebMarketCentral.com The B2B IT go-to-market and lead generation specialists: KC Associates Contact Tom Pick: tomATwebmarketcentral.comLooking for help with your Web 2.0 development and marketing efforts? Check out these valuable resources. First, the helpful folks at the FontShop have assembled an extensive compilation of Web 2.0 typeface, logo, design and website examples. As they point out with regard to Web 2.0 Web 2.0 lime green." They also link to Ludwig Gatzke 's even larger Web 2.0
How to Calculate Social Marketing ROI
JUNE 24, 2010
whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. ROI analysis enforces rigor that leads to better decisions. That’s what Pitney Bowes did when a 2007 Postal Service rate increase prompted 430,000 calls from customers. Leads. Lead value. EMC Corp. 1900%.
B2B Marketplaces: A New Breed Takes On an Old Problem
JULY 19, 2010
Since the early days of the Internet, b2b purchasing has seemed like an area ripe for the efficiency and transparency improvements the web could bring. The theory has been that b2b buying processes are labor-intensive and inefficient, with heavy reliance on phone calls, emails and even face to face meetings. As a result, the dramatic forecasts for b2b ecommerce revenue growth from Gartner and other analyst groups never materialized. The company was acquired by an Italian cement maker in 2007 for $15 million. Approved vendors receive qualified leads for a fee.
Tom Pisello: The ROI Guy: The IT Hierarchy of Needs: Categorizing.
The ROI Guy
DECEMBER 14, 2005
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Projects include business intelligence, scorecards, dashboards and portals, and data warehouse. Got Leads?
Tom Pisello: The ROI Guy: Marketing Hierarchy of Needs: Achieving.
OCTOBER 11, 2010
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. For example, we see many firms that have neglected lead handling operations, launching marketing campaigns, but not having an adequate back end system to centrally capture and nurture the leads to close.
8 Ways NOT To Promote Your Website Online
AUGUST 9, 2011
Successful SEO services recommend avoiding certain tactics that lower rank, and in some cases lead to a ban. Called portal, doorway, or bridge pages, this technique uses 301 or 302 redirection headers to send browsers to another page without the user's consent. Trying to cheat ever-changing search algorithms leads to trouble. 8. Use an Independent Backlink Network.
8 Ways NOT To Promote A Website On Google
AUGUST 25, 2011
Successful SEO services recommend avoiding certain tactics that lower rank, and in some cases lead to a ban. Called portal, doorway, or bridge pages, this technique uses 301 or 302 redirection headers to send browsers to another page without the user’s consent. Such low-noise clickbot tactics were addressed in a Google AdWords blog post dated April 10, 2007.
Strategic Guy: Three Phases of Social Media Maturation
JULY 9, 2009
Regardless of the reason, the social media champion correctly concludes that how companies position, brand, promote and identify leads has shifted. Is there an appropriate way to cross this last mile to identify members of our engaged community as sales leads, potential partners or new hires? Were increasingly using social media for our B2B clients. Twitter feeds spring up.