Contently

SEPTEMBER 24, 2021

Twitter took off at SXSW in 2007 as literally just a feed of updates. Myspace—still then the world’s largest social network—hastily launched a feed in November 2007 to keep up with Facebook. Twitter’s feed was chronological, so you could tweet out a ton of links to content and get consistent clicks from your followers.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

Content Marketing Institute

OCTOBER 29, 2017

This was the day that one of our biggest clients, the one we delivered our best results to and was the most revered of all our case studies, decided not to renew our service (we provided qualified leads for content agencies). She worked at a fairly large B2B company. Joe, why isn’t there a content marketing conference?

Content Marketing 111

Content Marketing Planning Paid Search Agency Content 111

Onalytica B2B

JANUARY 18, 2018

My first job out of college (in 2007) was with a cybersecurity firm in Columbia, MD and they were actively using Eloqua to manage their email marketing programs and to track and qualify their leads. They were an early an adopter of martech practices such as lead nurturing, lead scoring and dynamic content. I love Scott Brinker.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

PureB2B

AUGUST 13, 2020

Leveraging decades of experience in B2B demand generation and content marketing, Pure Incubation builds profitable companies by combining established and emerging technologies to create innovative services that deliver business value. Founded in 2007 by industry and entrepreneurial veterans Melissa Chang and Barry Harrigan,?

Lead Ranking 118

Lead Ranking Lead Scoring Demand Generation Agencies Demand Generation 118

ClearVoice

OCTOBER 9, 2020

But for creative content writers who are used to working on their own schedule, at their own pace, setting their own deadlines, it can be a big adjustment to suddenly be accountable to other people. Her role involves media strategy and relations, as well as content development and overall project management. Click To Tweet.

Paid Search Agency 111

Paid Search Agency Public Relations Content Transparency 111

nDash

APRIL 13, 2021

The Content Marketing Institute (CMI) was founded by Joe Pulizzi way back in 2007. That was long before “content marketing” became part of every marketer’s lexicon. In fact, CMI’s research indicates that the big buckets of investments for marketers in 2021 will be website enhancements (67%) and content creation (66%).

Marketing AI 52

Marketing AI Advertising Agencies Paid Search Agency Work Management 52

PureB2B

AUGUST 18, 2020

Danvers, MA, August 18, 2020 — Demand Science Group , the parent company of PureB2B , a leading global provider of full-funnel lead and demand generation for B2B technology companies, today announced that Peter Cannone has been named Chief Executive Officer. Founder and CEO transitions to board chair.

Demand 118

Demand Paid Search Agency Positioning Work Management 118

PureB2B

SEPTEMBER 1, 2020

Adding Cobena to our platform of companies furthers our innovative capability to help B2B technology organizations thrive in the age of big data and grow their revenue,” said Peter Cannone, CEO of DSG.

Top of Funnel 118

Top of Funnel Demand Enterprise Management VALS 118

Convince & Convert

FEBRUARY 3, 2016

Ardath began helping brands revise their content to actually speak to their customers. Why your personas are critical to the complex B2B sell. How the “pronoun shift” will have a profound impact on the relevance of your content. Content to Conversion Conference, Feb 15–17. Sure enough, they started to see change happen.

B2B Marketing 72

B2B Marketing B2B Emarketing Marketing & Strategy 72

PureB2B

OCTOBER 6, 2020

Leveraging decades of experience in B2B demand generation and content marketing, Pure Incubation builds profitable companies by combining established and emerging technologies to create innovative services that deliver business value. Founded in 2007 by industry and entrepreneurial veterans Melissa Chang and Barry Harrigan,?

Work Management 118

Work Management Marketing Management Demand Generation Agencies Business 118

Oktopost

FEBRUARY 9, 2021

For savvy B2B social media marketers, LinkedIn plays a vital role in online engagement. It’s considered the go-to platform for B2B companies. . Another contributing factor in its resurgence is the wide range of marketing activities that LinkedIn facilitates to B2B marketers. What Are Hashtags?

Linkedin 118

Linkedin Paid Content Social Media Ideal Customer Profiles 118

PureB2B

JULY 19, 2018

Not content to simply revolutionize the industry, Pure Incubation has achieved a new best and has been named one of the best places to work by the Boston Business Journal. Topsfield, MA – July 19, 2018. Pure Incubation Founder and CEO, Barry Harrigan , is thrilled at this new note of excellence.

Demand Generation Agencies 89

Demand Generation Agencies Best Practices Business Demand Generation 89

WriteSpark

FEBRUARY 18, 2009

Content Marketing. Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process. Case Studies. Sales Materials. Social Media. White Papers. Working with Writers. DIY Overview.

Social Media 120

Social Media Media Forrester Copywriting 120

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. For the foreseeable future, content will remain as king. For the foreseeable future, content will remain as king. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

PureB2B

AUGUST 13, 2020

Leveraging decades of experience in B2B demand generation and content marketing, Pure Incubation builds profitable companies by combining established and emerging technologies to create innovative services that deliver business value. Founded in 2007 by industry and entrepreneurial veterans Melissa Chang and Barry Harrigan,?

Lead Ranking 62

Lead Ranking Lead Scoring Demand Generation Agencies Demand Generation 62

Atomic Reach

APRIL 23, 2019

Specifically for your content, what defines success? According to one of our most successful content marketing influencers , Matt Heinz, defining success in terms of revenue early on is key to a successful content marketing strategy. In 2007, Heinz took his advanced experience to begin his own marketing firm, Heinz Marketing.

Marketo 88

Marketo Marketing & Strategy Paid Search Agency Opinions 88

markempa

JUNE 29, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Very useful stuff.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

Golden Spiral

NOVEMBER 15, 2018

Reading — or the absorption and assimilation of content — has changed a great deal. The iPhone hit in 2007. Kindle and iPad didn’t come on the scene until 2007 and 2010 respectively. That’s a common reality for B2B tech companies. Reading about Content Creation. Audio books didn’t exist 50 years ago.

Paid Search Agency 48

Paid Search Agency Work Management Advertising Agencies B2B 48

Marketing Insider Group

AUGUST 26, 2015

We often get asked by our customers to help them create content that is more promotional, or that has a direct product tie-in. ” Stop promoting products in your content marketing for these reasons: Content marketing must help the buyer. This means creating content people actually want. What is content marketing?

Top of Funnel 100

Top of Funnel Content Marketing High Quality Lead B2B Thought Leadership 100

ClickZ

MARCH 4, 2021

Various sources suggest that the average person before the pandemic saw as many as 700 ads per day (in 2007, a report suggested as many as 5000 per day). If it is not a display or text ad, it is content we are paying for directly (streaming networks, fitness apps) that is advertising its own content to keep viewers captive.

Advertisements 115

Advertisements Advertising Guerilla Marketing Privacy 115

Marketing Insider Group

OCTOBER 21, 2015

Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. On the heels of our own investment announcement , we wanted to know how much investor money is actually in the content marketing industry?

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Biznology

JANUARY 6, 2016

With a tip of the hat to Barbara Walters , I’d like to introduce ten fascinating people who have brought new ideas and admirable energy to the B2B marketing world this year. This round-up represents only a small sample of the fresh thinking that drives the upward march of B2B “modern marketing.” You inspire the rest of us, Jim.

B2B Marketing 48

B2B Marketing PointClear Work Management B2B 48

Onalytica B2B

OCTOBER 1, 2018

Andy Crestodina – Speaker, Author, Content Marketer, co-founder of Orbit Media. Key Topics: Content Strategy, Analytics, Search Optimization, Influencer Marketing. He speaks at big marketing conferences, writes for big marketing blogs and he hosts a little marketing podcast, Content Matters. Location: Chicago, IL.

Marketing AI 171

Marketing AI Sales Qualified Leads Conference Lead Scoring 171

Rev

SEPTEMBER 2, 2019

Google knew what they were doing as the years progressed, and eventually bought DoubleClick in 2007 for $3.1 Currently, HubSpot defines display advertising as a “way for businesses to monetize their website traffic, as advertisers pay to have their promotion displayed alongside the content on the page.”. Display Ads & DoubleClick.

Paid Content 122

Paid Content Advertisements Advertising Doubleclick 122

PureB2B

AUGUST 18, 2020

Danvers, MA, August 18, 2020 DemandScience Group , the parent company of PureB2B , a leading global provider of full-funnel lead and demand generation for B2B technology companies, today announced that Peter Cannone has been named Chief Executive Officer. Founder and CEO transitions to board chair.

Paid Search Agency 62

Paid Search Agency Positioning Work Management Marketing Management 62

SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. ” She is the premier Facebook marketing expert and has been since 2007. She is the Chief Content Officer at MarketingProfs. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

PureB2B

JULY 19, 2018

Not content to rest on its laurels, Pure Incubation is hard at work dreaming up new ways to help businesses get their marketing won. The company’s dedication to innovation and excellence has proven over and over again that marketing technology across multiple industries is ready for disruption.

Paid Search Agency 75

Paid Search Agency First-Mover Advantage Companies Demand Generation Agencies 75

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Brandpoint

APRIL 26, 2021

I’m fully aware that it’s 2021 and The Sopranos ran from 1999-2007. Sure, Tony’s daily life as a waste management consultant doesn’t look a lot like mine as a content marketer, but there are some big lessons I’ve found to be true for both of our lines of work. Let’s just get this out of the way first. You gotta speak the part!

Top of Funnel 133

Top of Funnel Planning Work Management Paid Search Agency 133

PureB2B

SEPTEMBER 27, 2018

Leveraging decades of experience in B2B demand generation and content marketing, Pure Incubation builds profitable companies by combining established and emerging technologies to create innovative services that deliver business value.

Lead Scoring 62

Lead Scoring Lead Ranking Demand Generation Agencies Demand Generation 62

Marketing Insider Group

JULY 14, 2020

Content marketing is the most critical aspect of modern marketing, and its focus is always on the customer. 2007: iPhone is available in the U.S. Marketers need to deliver content that attracts buyers. This is what content marketing is. Content marketing isn’t novel. What’s this content missing?

Paid Content 291

Paid Content Ad Frequency Paid Search Agency Marketing Budget 291

Directive Agency

MARCH 27, 2017

The best B2B marketers are always looking to improve their craft and hone their skills, which is why the following fifteen B2B marketing books are required reading for any marketer looking to create and foster lasting inter-business relationships. Why You Should Always Be Expanding Your B2B Marketing Knowledge Through Reading.

B2B Marketing 49

B2B Marketing B2B Paid Search Agency Social Media 49

PureB2B

SEPTEMBER 1, 2020

Adding Cobena to our platform of companies furthers our innovative capability to help B2B technology organizations thrive in the age of big data and grow their revenue,” said Peter Cannone, CEO of DSG.

Top of Funnel 62

Top of Funnel Enterprise Management VALS Marketing Management 62

PureB2B

AUGUST 15, 2019

Leveraging decades of experience in B2B demand generation and content marketing, Pure Incubation builds profitable companies by combining established and emerging technologies to create innovative services that deliver business value. Founded in 2007 by industry and entrepreneurial veterans Melissa Chang and Barry Harrigan,?

Lead Scoring 62

Lead Scoring Lead Ranking Demand Generation Agencies Demand Generation 62

PureB2B

JULY 19, 2018

Not content to simply revolutionize the industry, Pure Incubation has achieved a new best and has been named one of the best places to work by the Boston Business Journal. Pure Incubation Founder and CEO, Barry Harrigan , is thrilled at this new note of excellence.

Best Practices 62

Best Practices Demand Generation Agencies Demand Generation B2B Sales 62

PureB2B

JUNE 28, 2017

Leveraging decades of experience in B2B demand generation and content marketing, Pure Incubation builds profitable companies by combining established and emerging technologies to create innovative services that deliver business value.

Paid Search Agency 0

Paid Search Agency Lead Scoring Lead Ranking Companies 0

Marketing Insider Group

AUGUST 4, 2015

I wasn’t expecting this, but after I read his story, I realized that his story reveals something you might be concerned about: why your content marketing isn’t working. Alan Burgess’ life changed forever on November 5, 2007. What does this have to with content marketing? It was the day he had a stroke.

Content Marketing 100

Content Marketing Content Work Management Marketing Prospects 100