Paul Gillin

JUNE 17, 2010

This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies. Dell conceived of the community in 2007 as a way to enhance loyalty among its largest customers. Your feedback is welcome.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

OCTOBER 3, 2013

New Channels gave me an opportunity to share what I was learning with more than 30,000 subscribers and perhaps to materially impact the way B2B companies were thinking about social media adoption. In 2007 I remarked on how big brands were embracing blogging and YouTube , completely unaware of the impending arrival of social networks.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

Paul Gillin

JANUARY 24, 2013

Using dozens of case studies from consumer and B2B brands, the book classifies attackers into four categories – Casual Complainers, Extortionists, Committed Crusaders and Indignant Influencers – and provides coping strategies for dealing with each. He was inducted into the CRM Hall of Fame in 2007. 508-656-0734.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

JUNE 24, 2010

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. That’s what Pitney Bowes did when a 2007 Postal Service rate increase prompted 430,000 calls from customers. Profit margin. Net profit. PUTTING IT ALL TOGETHER.

ROI 50

ROI Paid Content Social Marketing Webcast 50