| |  2007 + Automation + Generation + Vtrenz | 7 articles |
| Page 1 of 1 | Previous | Next | SALES LEAD INSIGHTS JUNE 17, 2011  B2B marketing automation: An interview with Will Schnabel This is one of a series of occasional interviews with top practitioners on topics of interest to B2B lead generation, marketing and new business development professionals. Marketing automation has become a growing issue for B2B marketers as they strive to maximize lead generation efforts and provide personalized touch points for all prospects. B2B marketing automation | CUSTOMER EXPERIENCE MATRIX FEBRUARY 4, 2009 Low Cost Systems for Demand Generation do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ). But even including that, the first year cost for most of these will be less.) : Manticore Technology : a full-featured demand generation product. See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. The company has a low profile but has been selling its demand generation product for nearly ten years. Just kidding.or Maybe next week. | | | | | |
| CUSTOMER EXPERIENCE MATRIX JULY 22, 2010 Marketing Automation Vendor Consolidation: Lessons from History As I wrote in my June 30 post on consolidation among marketing automation vendors , I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors. Will weaker marketing automation vendors merge with each other to establish a larger market presence? Let’s look at a similar consolidation about ten years ago, among the original marketing automation vendors.* Although the world has certainly changed since the late 1990’s, I see no reason to expect a different pattern among demand generation vendors. | LOOPFUSE MAY 26, 2010 Oracle acquires a million lines of code Oracle acquires a million lines of code May 26th, 2010 by Roy Russo Yesterday, Oracle announced the acquisition of long-time Marketing Automation vendor, Market2Lead. Here’s why the acquisition does matter to the rest of us (in the short-run): If Oracle can integrate this thing in to their offering and make it work, now we have a major player in the CRM market with true Marketing Automation capabilities. Look for Email Marketing and Web Analytics vendors to gobble-up some Marketing Automation players. acquired vTrenz. We want your bits and bytes. LoopFuse ,Inc. | CUSTOMER EXPERIENCE MATRIX MAY 18, 2007 Manticore Offers A Lower Cost Alternative For Online Lead Generation Somehow I received a copy of “ Increasing Revenue Through Automated Demand Generation ” (registration required), the kind of title that sends chills up my spine. The paper, from Manticore Technology , recommends five best practices for business marketing: (1) define a unified marketing and sales pipeline; (2) deploy an integrated marketing and sales platform; (3) measure pipeline activity; (4) automate lead nurturing; and (5) focus on the top of the funnel. As the recommendations suggest, it provides a hosted system for integrated lead generation and management. | CUSTOMER EXPERIENCE MATRIX MAY 15, 2008 Demand Generation Systems Shift Focus to Tracking Behavior Over the past few months, I’ve had conversations with “demand generation” software vendors including Eloqua , Vtrenz and Manticore , and been on the receiving end of a drip marketing stream from yet another (Moonray Marketing, lately renamed OfficeAutoPilot ). I originally wrote about the SAS offering, called Customer Experience Analytics, when it was launched in the UK in February 2007. Like the demand generation systems, SAS and Speed-Trap can record anonymous visits and later connect them to personal profiles once the user is identified. | | | | | | | |
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CUSTOMER EXPERIENCE MATRIX | TUESDAY, APRIL 28, 2009 Demand Generation Implementation Survey - Background Results
I've been having a dandy time analyzing the results of my Demand Generation Implementation Survey. nbr responses vendor 8 Marketo 6 Eloqua 3 Genius.com 3 LoopFuse 3 Pardot 2 Market2Lead 2 Treehouse Interactive 1 eTrigue 1 Vtrenz (Silverpop) 7 No Response 36 Another intriguing bit of contextual information is the deployment date of the systems. In any case, the ten deployments in the first four months of 2009 (or 12 if you count the two future dates) and 12 in 2008 highlights the newness and fast growth of the demand generation industry. Fair enough. the system itself 0.67 MORE >>
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