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Not to mention, both generations are highly connected to technology and the internet. With these similarities in mind, it might seem effective and cost-efficient to run one campaign aimed at both generations, but is this really the right move? They have different attitudes about technology and money.

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This little dude originally gained internet fame when his mother, Laney Griner, posted a photo to her Flickr account as well as Getty Images in 2007. Original Claim to Fame: Like Sammy, Keyboard Cat came onto the YouTube scene in 2007 with its musical stylings. has generated 370,000 views since it was posted.

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wiki allows users to create, post, edit, or delete. Weinberger, 2007, p. a database, where each page is easily edited by any user with a. most cases, if two users try to edit the same page. Davi, Frydenberg, & Gulati, 2007). While a blog allows its users to comment on. wiki provider for a user?s

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