Remove search-engine websites
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Use Your Unspent Marketing Budget On Content Marketing For Next Year

Marketing Insider Group

When I first joined SAP in the summer of 2007, I was asked to identify all the marketing programs that delivered actual leads, sales and ROI. With reach, you can actually count the hard number in terms of visitors to your website or landing pages. Look at search intent such as commercial intent (see below). How deep do they go?

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Interview with Andy Crestodina

Onalytica B2B

Key Topics: Content Strategy, Analytics, Search Optimization, Influencer Marketing. He’s written hundreds of articles on content marketing, search engine optimization, social media and Analytics. Or at least understand how search works. Image source: How to design a website, Orbit Media. That was step one.

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The Google anti-trust trial: A deep dive into the details

Martech

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone.

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How to cannibalize your own product well

Kevin Indig

Google could adopt the technology and add it to Search like its competitors Neeva, Perplexity AI or You , but the risks to its ad-driven business model are sky-high. Adding an AI chatbot to Search would mean Google would cannibalize itself , which only a few companies in history successfully accomplished.

Product 52
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Negative SEO: Is Negative SEO (aka “Google Bowling”) Still Real in 2021?

seo.co

Negative SEO (aka “Google Bowling”) was once a huge threat to websites and webmasters. When someone attacks your site with negative SEO, they are employing unethical black hat strategies to manipulate your rankings and bring you down in search engine results. Google typically ignores irrelevant and low quality links.

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What is Google Shopping and How Does It Work?

seo.co

Like its search engine, Google Shopping is a giant aggregator of information, only it is dedicated to physical products for sale. In this article, you can learn how to list your own product(s) on Google Shopping and take advantage of its huge reach. Google Shopping search results for “Dress Shoes”. So let’s begin.

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The Evolution of Inbound Marketing

SmartBug Media

The first search engine launched in 1995; SEO was coined in 1997; PPC advertising took hold in 2000. Soon after, Halligan and Shah founded HubSpot (Meerman Scott joined the board in 2007) in order to help businesses evolve?—?and and to help businesses start treating customers like people, not names and numbers on a list.