Remove search-engine
article thumbnail

Use Your Unspent Marketing Budget On Content Marketing For Next Year

Marketing Insider Group

When I first joined SAP in the summer of 2007, I was asked to identify all the marketing programs that delivered actual leads, sales and ROI. Look at search intent such as commercial intent (see below). Brainstorm 100 Article Ideas. So with Semrush, you’re using search intent. Source: Semrush.

article thumbnail

Interview with Andy Crestodina

Onalytica B2B

Key Topics: Content Strategy, Analytics, Search Optimization, Influencer Marketing. He’s written hundreds of articles on content marketing, search engine optimization, social media and Analytics. Or at least understand how search works. I’m always happy to provide a few sentences to any article, anytime.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to cannibalize your own product well

Kevin Indig

Google could adopt the technology and add it to Search like its competitors Neeva, Perplexity AI or You , but the risks to its ad-driven business model are sky-high. Adding an AI chatbot to Search would mean Google would cannibalize itself , which only a few companies in history successfully accomplished.

Product 52
article thumbnail

The Google anti-trust trial: A deep dive into the details

Martech

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone.

Google 77
article thumbnail

What is SEO? 10 Free SEO Videos for Beginners

KoMarketing Associates

Data from Google’s Keyword Tool tells us that as of today, people search for this term 18,000 times per month. There are endless amounts of books, blogs and articles that answer this question, but to suit the visual learners, we’ve compiled a list of videos that answer the question, “What is SEO?”. The Anatomy of a Search Result.

SEO 120
article thumbnail

The Evolution of Inbound Marketing

SmartBug Media

The first search engine launched in 1995; SEO was coined in 1997; PPC advertising took hold in 2000. Soon after, Halligan and Shah founded HubSpot (Meerman Scott joined the board in 2007) in order to help businesses evolve?—?and and to help businesses start treating customers like people, not names and numbers on a list.

article thumbnail

36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Paid Search Marketing + Brad Geddes Lisa Raehsler Frederick Vallaeys John Gagnon Kirk Williams 6. ” She is the premier Facebook marketing expert and has been since 2007. Paid search marketing Brad Geddes Brad is the co-founder of Adalysis, a PPC recommendation software for Google Ads and Microsoft Ads.