AARRR: What Are Pirate Metrics, and Why Are They Vital To Growth Marketing?
Referral Rock
NOVEMBER 18, 2019
It’s impossible to discuss AARRR without first discussing its founder, Dave McClure,” as mentioned in this article. Dave originally coined the acronym in a famous presentation at the Seattle Ignite Summit, back in 2007, which has been forever immortalized on Slideshare. Relevant metrics. Activation.
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