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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Table of Contents 1. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Are you ready? Let’s begin! Why should you follow her?

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Are You Generating Demand or Just Identifying It?

Content Marketing Institute

Nobody knew they needed an iPhone in 2007 when Steve Jobs stood onstage and introduced the revolutionary device to a bewildered audience. HANDPICKED RELATED CONTENT: 17 Questions to Break Free From Competitive Content Issues. From a content marketing perspective, how do you go from poor to average to extraordinary?

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B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

« Webcast: Closed-Loop Lead Generation & Management | Main | Off topic: Response to meme - 8 Random Things About Me » Content ideas for lead nurturing and tactics to use When it comes to lead nurturing , I find that many marketers get stuck because they lack enough good content to do it consistently.

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Conference Focuses on Making the Most of Customer References

WriteSpark

Content Marketing. White Papers. Although I have not participated in this conference myself, the program looks very relevant and past events have been well attended by technology company representatives. Technical Article Writer. White Paper Writer. Case Studies. Sales Materials. Social Media.

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Technology PR Sessions at 2008 PRSA Conference

WriteSpark

Content Marketing. White Papers.   Several sessions at the 2008 PRSA conference, scheduled for October 25-28 in Detroit, look particularly relevant for those of us involved in PR for technology products and services: "Word of mouth" marketing and many social media sessions. Technical Article Writer.

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2 Mistakes that Cause Content Syndication to Fail

Online Marketing Institute

So what is it about some content syndication programs that create leads that sales reps don’t want? In today’s economic climate, content syndication is one of the lowest risk lead generation vehicles there is. With all this going for it, why then isn’t content syndication a slam dunk success?

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B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

I found a series of blog posts on pricing on your website at Dave Jung’s B2B Blog , some of those articles date back to 2006. In order to get on the buyer’s short list as early in the buy cycle as possible, your B2B website needs to provide relevant information that your prospects are looking for.