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How to Develop a Content Strategy (with Examples)

Marketing Insider Group

It makes content a strategic asset for your company — one you can leverage to drive traffic, leads, engagement, sales, and other business objectives. But to create consistent, high-value, relevant content that both helps your customers and drives your larger business goals is a much more complex undertaking. Set your goals.

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10 Effective SEO Techniques to Drive Organic Traffic in 2020

Single Grain

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing? By: Disguising ads. We work harder.

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The Biggest SEO Shakeups of All Time

Hubspot

But every once in a while, Google rolls out something earth-shattering, completely disrupting the way SEOs go about their business. Florida Leaves Businesses Furious. More specifically, article directories (a.k.a. Florida: the update that started it all. Universal Search Means Major Changes for Google Search Results.

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48 Content Marketing Tools to Make Your Life Easier

Single Grain

Businesses who use the best content tools to maximize the efficiency and reach of their content will gain an edge over their competition. . In this article, we'll take a look at 48 of the best content marketing tools that cover all aspects of your content marketing strategy. . Business: $399.95 Business: $399.95

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? ” Executives & Online Video [CHARTS] by eStrategy After Hours David Erickson shares eMarketer findings about the popularity of online video among business executives.