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2023 will be a chaotic year for martech, yet the start of a massive wave of growth

chiefmartech

The ability to project ourselves into realistic, immersive digital environments for work and entertainment — which will completely reshape what is possible with customer experiences. The idea of “composable software” is that smaller software building blocks — API services, functions, data sources, UI elements, etc. —

API 136
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Privacy, Personalization, and Big Data: How Privacy Changes Affect B2B Advertising

Golden Spiral

billion acquisition of DoubleClick in 2007, third-party cookies have been the standard way of targeting prospects and measuring results online. In a move that was likely more PR-driven than anything else, Google has since claimed that they have found a better way to maintain measurement while preserving privacy: the Topics API.

Privacy 62
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Facebook Ads Library- What it is and how to use it

Valasys

2007 – Facebook officially releases Facebook Ads. Now, Facebook Ads Library has its own API. Here are 3 easy steps to get access to the Facebook Ads Library’s API: . Lastly, once your ID is confirmed and an account is created, go back to the Ad Library API page and click on ‘Access the API’.

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Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

Make Your LinkedIn Profile Work for You. Make Your Job Descriptions Work Two Ways. I want people who read my profile to see that I’m happily employed, that I work for a “real&# company, and that my company has capabilities in certain areas. If you work for yourself, be clear about that, too. chrisbrogan.com.

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How to Create Real Value Propositions

ATAK Interactive

Lastly, the fine people who wrote 2007’s Value Merchant claim that “value proposition statements are internal documents, used by organizations as a blueprint to ensure that all the messages they communicate, inside and outside the organization, are consistent.” See how that works? Not bad, eh? The Secret of the “Opposite“ Factor.

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How to Create Real Value Propositions

ATAK Interactive

Lastly, the fine people who wrote 2007’s Value Merchant claim that “value proposition statements are internal documents, used by organizations as a blueprint to ensure that all the messages they communicate, inside and outside the organization, are consistent.” See how that works? Not bad, eh? The Secret of the “Opposite“ Factor.

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The Future of Media and The Role I Want to Play

Digital B2B Marketing

Robust API’s for marketing technology are only as good as the development teams that use them. The Role I Want I want to work with a Demand Side Platform, the technology at the heart of making modern media buying possible for advertisers and agencies. I have never called out a client or category I want to work with on my blog.