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SalesFusion Combines Online and Offline Marketing with CRM

Customer Experience Matrix

The system can cap the number of points earned by any one type of event, although this takes some configuration by the vendor. The latter is an unusual feature for Software-as-a-Service systems like SalesFusion, since most vendors are concerned that ad hoc queries could harm system performance.

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Kynetx Lets Marketers Customize User Experience Across Web Sites

Customer Experience Matrix

When users do a search on Google or other major sites, the application calls the Kynetx rules engine which checks a list of vendors who offer AAA discounts and flags them within the search results. Kynetx was founded in 2007 and currently is used in more than 700 applications from about 250 developers. 24 to $1.60

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Pardot Offers Refined Demand Generation at a Small Business Price

Customer Experience Matrix

My little tour of demand generation vendors landed at Pardot just before Thanksgiving. As you’ll recall from my post on Web activity statistics , Pardot is one of the higher-ranked vendors not already in the Raab Guide to Demand Generation Systems. So I was quite curious to see what they had to offer. What I found was intriguing.

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Jesubi Doubles Sales Prospecting Efficiency

Customer Experience Matrix

The system was originally developed for its own use by outsourced appointment generation vendor LeadJen. Jesubi was the result, and more than doubled LeadJen’s touches per hour when it was introduced in 2007. Automated synchronization is available for Salesforce.com using their standard APIs.

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Advanced Analytics and Still More Reasons I Love QlikView

Customer Experience Matrix

In any case, it is consistent with what I’ve been hearing from vendors both at the show and in separate conversations over the past few weeks—products for event detection, automated recommendations and contact optimization, which have existed for years but gained few users, are now showing substantial growth.

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How to Choose a Privacy Compliant A/B Testing Tool (Our Guide for German Optimizers)

Convert

Connecting your present tech stack to a new solution could be costly, so be sure to make a list of all the current tools you use and see if you can recreate the same integrations with the new tool, either through integrations or APIs. Is there any evidence of vendor lock-in or problems with shifting data to a different provider?

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9 call analytics platforms for marketing teams to consider

Martech

Below you will find a list of 19 call analytics vendors that we profiled in the latest MarTech Intelligence Report on enterprise call analytics platforms. The market is continually developing, and many vendors are investing heavily in AI and machine learning to expand the range of marketing and sales use cases for their solutions.