Marketing Automation Buyers Guide to Lead Nurturing September 21st, 2010 by Roy Russo Lead Nurturing is the corner-stone of today’s marketing automation and automated email marketing processes. The list below is composed of technology and usability items that we believe are a base-line for achieving effective lead nurturing programs: Logic Branching: Branching is defined as the ability to conditionally alter the path a prospect takes as he moves through your lead nurturing program Example: If he opened email campaign X, send him email campaign Y. MORE >>

Easy-to-Use: A complete wizard-based user-interface will have you up-and-running in minutes, identifying high-quality leads, sending email campaigns, and tracking lead conversion rates. About Us Contact Us OneView Marketing Dashboard Email Marketing Lead Capture Lead Nurturing CRM Integration Lead Scoring Lead Management Marketing Reports OneView API Support Support Home Knowledge Base Community Forums Reference Documentation Videos and Screencasts What is Marketing Automation? Report Email Abuse © 2010. So allow me to rain on the price-gouging parade. MORE >>

5 Things to Think about Before Hitting the Send Button September 21st, 2010 by Cindy Ryan There are a variety of different emails that I send out through LoopFuse OneView on a monthly basis. With a freemium offering of our product, the volume of inbound leads we receive has increased substantially making it more important to nurture these prospects through email marketing. have emails that have been created and built into leadflows so that my existing database of users feel the LoopFuse love and we continue to educate them on the best practices within the product. MORE >>

About Us Contact Us OneView Marketing Dashboard Email Marketing Lead Capture Lead Nurturing CRM Integration Lead Scoring Lead Management Marketing Reports OneView API Support Support Home Knowledge Base Community Forums Reference Documentation Videos and Screencasts What is Marketing Automation? Report Email Abuse © 2010. What I’ve found lacking in the discourse, however, is a real pragmatic approach to leveraging this for marketing purposes.  Part of the explanation for this is certainly that it’s not an easy thing to do.  To start, you need a process.  MORE >>

Email Interactions Once the prospect is associated with an email address we send personalized email campaigns designed specifically for that prospect’s market segment and track every open, click, and forward of that email message by utilizing a combination of images and hyperlink rewriting. Report Email Abuse © 2010. Who is following your digital footprints? July 29th, 2010 by Matthew Quinlan There is a natural trade-off that each of us makes everyday between convenience and privacy. For pragmatists, this decision is easy. and IP-address. MORE >>