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Post-Event Follow-Up: Tips for Nurturing Virtual Event Leads

Marketing Insider Group

This article discusses how you can create an effective post-event follow up strategy to sustain the momentum created during your virtual event, and nurture your leads through the sales funnel. The first email can help you to determine quality leads based on those who act on your email, to inform your subsequent outreach.

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How to Create Exhibitor & Sponsor Value In Virtual or Hybrid Events

Marketing Insider Group

Enhance lead generation opportunities for exhibitors and sponsors. Activities leading up to your event can be used as an opportunity for brand awareness for exhibitors and sponsors. Enhance Lead Generation Opportunities for Exhibitors and Sponsors. Provide substantial access to data insights. Here’s how. Before the Event.

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7 Tips for Creating Sponsorship Packages for Virtual Events

Marketing Insider Group

A virtual exhibition provides warm opportunities for lead generation and sales. Access to Attendee Directory: Offer access to the attendee directory to enable sponsors to initiate conversations with attendees directly and generate leads. Create Packages for Virtual Exhibition. Offer Collaborative Opportunities.

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5 Content Marketing Lessons from the Fastest Growing SaaS Companies

Marketing Insider Group

Two SaaS brands that have done this exceptionally well are Moz and Ahrefs, two of the industry’s leading SEO software tools. Moz cofounder Rand Fishkin launched Whiteboard Friday in 2007, when the company was still in its infancy and looking for any means to grow.

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Optimizing Event Planning: 7 Ways Event Technology Eases The Process

Marketing Insider Group

These challenges are not because the team lacks requisite skills and experience but because many planners still use traditional methods which can be quite out-of-date, which can lead to missing important details that might have significant implications for event success. Other tools with more extensive features include: Crazy Egg.

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Interview with Andy Crestodina

Onalytica B2B

Key Topics: Content Strategy, Analytics, Search Optimization, Influencer Marketing. He’s written hundreds of articles on content marketing, search engine optimization, social media and Analytics. We were starting to rank, to get some qualified visitors and generate some leads. I’m also watching how AI combines with analytics.

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Beyond COVID-19: 10 Benefits of Hybrid & Virtual Events

Marketing Insider Group

Data-driven Lead Tracking and Capturing. Data-driven Lead Tracking and Capturing. Virtual platforms offer deep data analytics that you can use to determine user interests and behavior during your events. Better Leads Capturing and Real-time Prospecting. This makes lead capturing much easier. Post-Event Follow-Up.