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6 tips to increase product feature adoption

Tomorrow People

Therefore, it’s important for companies to make this process as seamless as possible. Even though they regularly update their blog with monthly updates for the more casual users, they also host quarterly ‘What’s New’ webinars for power users who use the more advanced features of their software. Example: Facebook’s News Feed.

Features 156
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Why Talent Managers Are Investing Big in Digital Skills Training

Online Marketing Institute

For those who dont know, this is a Facebook-Instagram moment for the talent management industry in terms of potential cultural impact. Facebook and Instagram were the most well-known, well-funded companies in the social media industry when Instagram CEO Kevin Systrom shook Mark Zuckerbergs hand for $1 billion. How is that?

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5 Keys to Effective Knowledge Transfer for Nonprofits

Buzz Marketing for Technology

This blog is sponsored by Wild Apricot membership software : a set of tools for membership administration , event registration , website management , online fundraising - with friendly and knowledgeable tech support. Consider the different ways you might measure the success of a specific process (e.g. Toronto : Imagine Canada , 2007.

Web 2.0 100
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9 call analytics platforms for marketing teams to consider

Martech

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Marketers must carefully weigh current analytics needs against future goals when evaluating the return on call analytics investments.

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Social Media Marketing: Top 100 Influencers and Brands

Onalytica B2B

Facebook, originally created for a group of individuals at Harvard University, quickly became a worldwide phenomenon and 100,000 companies had set up a group on the site by 2007– three years after its launch – to promote their business and attract new customers.

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5 Excessive Marketing Tactics to Stop Wasting Your Time On

Hubspot

The fast-paced world of digital marketing -- with all its technological advancements and iterative improvements to our marketing processes -- has theoretically made marketers’ lives easier. Do you remember around 2007 when a small handful of marketers started using social media as a marketing channel? When you actually need it.

Tactics 28
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14 Things I Think I Think About Social Media

Convince & Convert

I don’t believe Twitter and Facebook will always dominate. The metrics available on Facebook are in many ways better than you can get from Google Analytics. Companies are starting to think of Facebook as a natural piece of the conversion funnel, not just as a free-standing silo.