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| | DELICIOUS B2BMARKETING
AUGUST 14, 2011 [2007, Analytics] Open Research: A Framework for Social Analytics
Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] Why not just establish some sort of conversion goal from the web on your own site (blog or www) as hub and create a social segmentation, establish process to campaign tag special links / promos and set everything else as a KPI (community size, engagement events).
| | VOLACCI
OCTOBER 30, 2013 [2007, Analytics] An Introduction to Marketing Analytics Tag Management
'Every marketer has experienced the pain of trying to capture accurate marketing analytics. The process of maintaining an analytics platform can be at times nothing less than excruciating. Creating tags, snippets of code that allow analytics platforms and other third party tools to track actions, is difficult and implementing them even more so. Let us know!
OCTOBER 30, 2013 | VOLACCI
[2007, Analytics] An Introduction to Marketing Analytics Tag Management
JUNE 24, 2013 | MODERN B2B MARKETING
[2007, Analytics] Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited
FEBRUARY 11, 2013 | HUBSPOT
[2007, Analytics] 101 Sure-Fire Ways to Make People Hate Your Marketing
DECEMBER 18, 2012 | HUBSPOT
[2007, Analytics] 5 Excessive Marketing Tactics to Stop Wasting Your Time On
AUGUST 14, 2011 | DELICIOUS B2BMARKETING
[2007, Analytics] Open Research: A Framework for Social Analytics
JULY 28, 2011 | B2B MARKETING INSIDER
[2007, Analytics] Marketing Tools and Technology – How Does A Marketer Decide?
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| | DELICIOUS B2BMARKETING
OCTOBER 1, 2010 [2007, Analytics] Integrate Social Networks with your Corporate Website with ‘Social Sign On’
Furthermore, the information consumers enter into the antiquated registration pages is likely inaccurate percentage-wise compared to the level of accuracy in self-updated profiles in Facebook and other social networks. This, could, overtime go away as we’re seeing Facebook snuggle up to payment systems like Paypal in recent quarters. Or do I interpret this wrong?
| | LOOPFUSE
JUNE 30, 2010 [2007, Analytics] Why Free? Why Now?
We have also witnessed a dramatic rise in the number of digital touchpoints over the past few years from traditional email marketing and website click tracking, to banner ads, SEO, paid search, online events, communities, and the onslaught of social media channels such as Twitter, Facebook, LinkedIn, YouTube, etc. Why Free? Why Now? Why Now? Why Free? Pinging is currently not allowed.
| | MARKETING GENIUS BLOG
MARCH 9, 2011 [2007, Analytics] Salesforce vs. Oracle, Battle of Titans at Sales 2.0 Conference
I had tried to get both of these giants to appear together onstage when I started the conference in 2007, but it wasn’t until this year that the movement matured enough, –and had some deft ringmastering from Gerhard– to get the two Titans to face off.). platform driven by “predictive analytics” for Sales. Share this on Facebook. From the beginning, Sales 2.0
| | PAUL GILLIN
JUNE 24, 2010 [2007, Analytics] How to Calculate Social Marketing ROI
We believe that many social marketing programs can be justified, but the process requires discipline and careful documentation. That’s what Pitney Bowes did when a 2007 Postal Service rate increase prompted 430,000 calls from customers. It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. They include Indium Corp., EMC Corp. Of course not.
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B2B MARKETING INSIDER | THURSDAY, JULY 28, 2011 [2007, Analytics] Marketing Tools and Technology – How Does A Marketer Decide?
Yet new technologies rise up every day and cut across many areas of the marketing supply chain such as content, media, analytics, CRM, marketing automation, social media, reporting, etc. The key takeaways from these 5 experts highlighted below: have a solid process , clear goals , a culture of testing and innovation and listen to customer needs. . First, you need to create a business process for reviewing new technologies. We’re constantly testing new things and seeing if they work (like Twitter back in 2007) or don’t (like Google Buzz back in 2010). MORE >>
HUBSPOT | FRIDAY, MAY 27, 2011 [2007, Analytics] How to Become the Awesomest Marketer EVER
93% of US Adult Internet users are on Facebook. One out of every eight minutes online is spent on Facebook. Put another way, Google is your new business card, and Facebook is your new referral engine. Example: In 2007, HubSpot had 10 beta customers, 5 employees, and generated roughly 60-90 leads per month. They recognize that in today's rapidly changing world, marketing experience matters less than digital chops, an analytical mindset, existing "reach," and the ability to create remarkable content. Want to become The Awesomest Marketer EVER? STEP 2. NO LONGER. MORE >>
MODERN B2B MARKETING | MONDAY, JUNE 24, 2013 [2007, Analytics] Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited
Because of this, traditional marketing tactics based on “renting” attention that others have built — and interrupting the buyer in the process — are becoming less and less effective. Twitter had only launched at Odeo a month prior and didn’t become its own company until April 2007. Facebook had not yet opened to the public (that happened on September, 11 2006). Many of the networks (Facebook, Pinterest, Instagram, Tumblr) are highly visual, driving the need for more visual content. Facebook Graph search). powerful analytics engine. What Hasn’t Changed. MORE >>
E-STORM | WEDNESDAY, DECEMBER 2, 2009 [2007, Analytics] Seven Requirements for any Social Media Initiative (or Seven.
Better yet, how do you bite your tongue from telling him/her that your company probably shouldn’t even be on Facebook, or that maybe that he/she should find another way to show his kid that he “gets it ? 1) Executive awareness Even though top executives know that there’s a direct correlation between a company’s social media presence and its brand awareness, unfortunately many don’t know that social media marketing is really *not* as simple as just launching a Facebook Page or Twitter profile. Expo party. Start simple. Sift through Yahoo! MORE >>
HUBSPOT | TUESDAY, DECEMBER 18, 2012 [2007, Analytics] 5 Excessive Marketing Tactics to Stop Wasting Your Time On
The fast-paced world of digital marketing -- with all its technological advancements and iterative improvements to our marketing processes -- has theoretically made marketers’ lives easier. Do you remember around 2007 when a small handful of marketers started using social media as a marketing channel? Fast forward to today, and most marketers are really scared of being the equivalent of the one who said “Facebook is dumb” back in 2007. Just make sure you’re making your decision based on marketing analytics , not gut feelings. What are you wasting time on? MORE >>
- [2007, Analytics] Alterian Pushes Into Social Media Management with Techrigy Acquisition CUSTOMER EXPERIENCE MATRIX | THURSDAY, JULY 16, 2009
- [2007, Analytics] 101 Sure-Fire Ways to Make People Hate Your Marketing HUBSPOT | MONDAY, FEBRUARY 11, 2013
- [2007, Analytics] Top 35 B2B Marketing Posts for May 2010 B2B MARKETING ZONE POSTS | WEDNESDAY, JUNE 9, 2010
- [2007, Analytics] Blog Marketing Tactics - 10 Tested, Proven Ideas DELICIOUS B2BMARKETING | TUESDAY, JANUARY 4, 2011
- [2007, Analytics] Tom Pisello: The ROI Guy: “Information Overload” Biggest Change. TOM PISELLO | TUESDAY, JUNE 22, 2010
- [2007, Analytics] Tom Pisello: The ROI Guy: Marketing Hierarchy of Needs: Achieving. TOM PISELLO | MONDAY, OCTOBER 11, 2010
- [2007, Analytics] B2B Websites: To Publish Prices, Or Not To Publish…That Is The. INDUSTRIAL MARKETING TODAY | SATURDAY, JUNE 12, 2010
- [2007, Analytics] 5 Keys to Effective Knowledge Transfer for Nonprofits BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
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