Writing on the Web

JANUARY 11, 2011

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. Add this to Google Bookmarks. Post on Google Buzz.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Buzz Marketing for Technology

JULY 22, 2008

Here’s the skinny (as seen in today’s StartupNation Community Bulletin newsletter): Free Telechat. How do companies like Apple, Starbucks, Google and Southwest Airlines create raving fans, attract endless clients and become market leaders? January 2008 (2). (+) 2007 (280) December 2007 (8). November 2007 (11).

RSS 100

RSS Work Management Marketing Management Privacy Policies 100

WebMarketCentral

JANUARY 30, 2008

Following up on my last post, there were just too many excellent newsletter articles and blog posts on SEO last year to fit them all into one post, so here are more of the best bits of SEO guidance from 2007. The Alternative Search Engine of the Year, 2007! video, audio files and PDFs) and encouraging mashups.

SEO 20

SEO SEM Work Management Thought Leadership 20

Buzz Marketing for Technology

JUNE 27, 2008

Newsletters. “Horvitz says he was surprised that their analysis so closely matched the 1967 result. This research work has been published by Microsoft under the name “Worldwide Buzz: Planetary-Scale Views on an Instant-Messaging Network.&# Googling Google. Googling Google. TechRepublic.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Convince & Convert

AUGUST 26, 2010

If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction. The disheartening truth is that there is very little “standardized&# reporting available if you’re going to do social listening and analysis at the highest level.

Social Media 119

Social Media Media Webinar Metrics Work Management 119

Online Marketing Institute

JUNE 22, 2009

It’s a wonderful example… Read more… Stan Woods | March 23rd, 2009 | no comments ROI and social media marketing for B2B One of our clients is talking to us about spending budget on creating online buzz. Google has dis-intermediated the content business. And Ronald Reagan has emerged as a genuine internet pioneer.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Convince & Convert

MARCH 16, 2010

link] @Brett2point0 Excellent analysis, Jay. Enterprise customers and agencies are using Infegy's Social Radar ( [link] ) to monitor, measure and analyze brand sentiment (over any date range back to 2007) across the entire social web – not just Twitter. I wish I could say the same for Google).

Social Media 124

Social Media Media Paid Content Webinar Metrics 124