build 2007 Amazon Companies Digg 
Buzz Marketing for Technology
JUNE 27, 2008
Just ask Amazon. But the problem with knowledge workers is that theyre pretty much everywhere in the company. Justifying Productivity Gains Is Squishy Stuff If the rationale of a given knowledge-worker initiative is to make them more productive, youre going to have a devil of a time building the business case. December 2007.
Online Marketing Institute
DECEMBER 13, 2010
The Building Blocks of the Blogosphere When it comes to technology, blogging is an interesting discussion to host. As such, writing is not enough to build desired audiences and desired outcomes. Perhaps most important, but third in this study, blogging positions its financiers and the company they represent as thought leaders.
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