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Understanding the difference between brand and identity

Marketing Graham

Jeff Bezos, the founder of Amazon, once encapsulated the essence of branding with his insightful remark, “Your brand is what people say about you when you’re not in the room.” It encompasses the emotions, perceptions, and overall reputation people associate with a company or product. What is identity?

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11 inspiring case studies of digital transformation

Biznology

88% of companies report they are undergoing digital transformation (source: Altimeter Group ). 25% of companies have a clear understanding of new and underperforming digital touchpoints (source: Altimeter Group ). 88% of companies report they are undergoing digital transformation (source: Altimeter Group ). Need some examples?

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Demand Science Group Acquires Cobena and Adds to Executive Team as it Enters Next Level of Market Growth

PureB2B

Majority Investment in business intelligence firm expands innovative solutions offered by DSG; Company names Bill Harrigan as SVP of M&A and Corporate Development. Philippines-based Cobena was founded in 2016, and was recognized in 2019 by APAC Business Insights as one of the fastest growing business intelligence companies.

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Uncommon Thinking for B2B Authors

B2B Digital Marketer

Jim’s customized programs show how to amp up organizational culture, deliver world-class differentiated service, and build rock star teams and leaders. 18:21 – Becoming a best seller in Amazon. Jim put his experience and creativity to work, which has consistently developed cutting-­edge training concepts.

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The First-Mover Advantage, Explained

Hubspot

When I started selling HubSpot software in 2007, no one had ever heard of inbound sales and marketing. Because HubSpot provided a solution that was completely unique in the market, we had no competition from other companies selling the idea of inbound. Rather, it refers to the first company to capture large market share.

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The Founder Interview Series #33: Matt Frederick, eCapital Advisors

Webbiquity

In 2007, at the start of the mobile era, we generated 0.5 Customers today expect businesses to personalize both messages and product offers, the way Netflix and Amazon do. The company helps clients understand their business better, which helps unlock insights and empower decision-making. ZB of data worldwide. The Market.

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Why a Sales-Driven Marketing Strategy Won’t Work for Your HealthTech SaaS Company

Golden Spiral

Since the beginning of COVID, sales within tech companies has experienced massive attrition with an average tenure for all sales professionals at 21 months. Like different sections of an orchestra, marketing and sales should work interdependently to produce a company that’s poised for growth. months, a loss of 1.5