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Best of 2007: Interactive PR

WebMarketCentral

Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 Expanding beyond the scope of his book, here are some of the best articles and blog posts of 2007 on maximizing the impact of public relations activities through interactive PR. tags: interactive PR, Web 2.0

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

2007), email (Dynamics Direct, 2006), marketing resource management (Nvigorate, 2006), and hosted analytics services (MarkIT, 2005). This would be a major step beyond using aggregate social media data as a way to measure marketing performance – although even such measurement would be itself a great leap forward for most companies today.

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JOLT - Journal of Online Learning and Teaching

Buzz Marketing for Technology

Weinberger, 2007, p. Davi, Frydenberg, & Gulati, 2007). Hemphill and Yew (2007) are optimistic regarding. Hemphill & Yew, 2007, p. Mindel & Verma, 2006; Guth, 2007). Neill, 2005; Guth, 2007). Guth, 2007, p. location (Xu, 2007). David Weinberger writes in his book Everything is.

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

In 2007, a breach of contract suit was brought against 1-800-Flowers.com Inc. Wikipedia has a good explanation of it ( [link] ). Considering Facebook acts as more of an aggregator than the actual source (like a blog post), it would seem more prudent for them to go through the provider hosting the content, like a web host.

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From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

First, scientific knowledge is difficult to aggregate. The culture of independence benefits science in many ways, but it also makes it more difficult to aggregate scientists labors. The aggregated data are made available to artificial intelligence projects requiring such data. Author Index. About JCMC. Zimmerman, A., Definition.

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50 Habits of a Highly Effective Blogger " EdithYeung.com

Buzz Marketing for Technology

9 Essential Tips to Get the Most Out of Trade Shows, Conferences & Seminars (Podcast) » Tuesday 13 Nov 2007. Submit blog to news aggregators and allow them to discover the blog. word to the wise on 13 Nov 2007 at 5:50 pm. chtanxw on 13 Nov 2007 at 7:57 pm. Denise aka The Blog Squad on 24 Nov 2007 at 8:09 am.

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How to Calculate Social Marketing ROI

Paul Gillin

In the aggregate, the company may be able to justify its practices in the form of higher customer satisfaction and repeat sales, but we doubt the support manager who charters the midnight express is required to justify the added expense in advance. Do you suppose the storage giant conducts an ROI analysis before making that decision?

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