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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

2007), email (Dynamics Direct, 2006), marketing resource management (Nvigorate, 2006), and hosted analytics services (MarkIT, 2005). This would be a major step beyond using aggregate social media data as a way to measure marketing performance – although even such measurement would be itself a great leap forward for most companies today.

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50 Habits of a Highly Effective Blogger " EdithYeung.com

Buzz Marketing for Technology

9 Essential Tips to Get the Most Out of Trade Shows, Conferences & Seminars (Podcast) » Tuesday 13 Nov 2007. Submit blog to news aggregators and allow them to discover the blog. word to the wise on 13 Nov 2007 at 5:50 pm. chtanxw on 13 Nov 2007 at 7:57 pm. Denise aka The Blog Squad on 24 Nov 2007 at 8:09 am.

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How to Calculate Social Marketing ROI

Paul Gillin

EMC is a premium-priced provider whose philosophy is to always go the extra mile to take care of the customer. According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” Of course not. That’s an impressive result, but it isn’t a return.

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