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| | CUSTOMER EXPERIENCE MATRIX
NOVEMBER 27, 2007 Just How Scalable Is QlikTech?
August 3, 2007) I asked QlikTech itself for more information on the topic but haven’t learned anything new. By contrast, most business intelligence tools must pre-aggregate large data sets to deliver fast response. This lets reports construct aggregates by grouping records according to ad hoc formulas. You might want to define ranges for a value such as age, income or unit price, or create categories using if/then/else statements. A few days ago, I replied to a question regarding QlikTech scalability. See What Makes QlikTech So Good? So far so good.
| | CUSTOMER EXPERIENCE MATRIX
DECEMBER 6, 2007 1010data Offers A Powerful Columnar Database
What’s particularly intriguing is Tenbase achieves this performance without compressing, aggregating or restructuring the input. It also contains a variety of statistical, aggregation and calculation functions. The company does not publish its pricing but the figures it mentioned seemed competitive. Back in October I wrote here about the resurgent interest in alternatives to standard relational databases for analytical applications. Vendors on my list included Alterian , SmartFocus , Vertica and QD Technology. billion row, 305 gigabyte table came back in about 12 seconds.
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| | CUSTOMER EXPERIENCE MATRIX
DECEMBER 7, 2010 Tableau Software Adds In-Memory Database Engine
Back in 2007, my main complaint was that Tableau lacked a data engine. These include: - new types of combination charts; - ability to display the same data at different aggregation levels on the same chart (e.g., average as a line and individual observations as points); - more powerful calculations including multi-pass formulas that can calculate against a calculated value - user-entered parameters to allow what-if calculations The Tableau interface hasn’t changed much since 2007. This makes it a lot more powerful. Ah, I knew them when. Tableau’s most recent release (6.0,
| | LOOPFUSE
AUGUST 12, 2010 Marketing Automation for the CEO « Loopfuse Marketing Automation.
By aggregating this data we can provide visibility into which companies are currently spending the most time on the website. Marketing Automation for the CEO August 12th, 2010 by Matthew Quinlan Over the past couple years I have spent a considerable amount of time on the road meeting with customers to learn what they liked and didn’t like about LoopFuse. And that spells opportunity.
| | LOOPFUSE
OCTOBER 15, 2010 Lead Scoring: Deliver Pre-Qualified Leads to Sales « Loopfuse.
This is the type of information that OneView is gathering and aggregating to give each prospect a grade before being sent to sales. Lead Scoring: Deliver Pre-Qualified Leads to Sales October 15th, 2010 by Cindy Ryan I recently attended the Atlanta Salesforce User Group where Loopfuse was sponsoring and one of my founders, Roy Russo , was speaking. First step, talk to your sales team.
| | PAUL GILLIN
JUNE 24, 2010 How to Calculate Social Marketing ROI
EMC is a premium-priced provider whose philosophy is to always go the extra mile to take care of the customer. In the aggregate, the company may be able to justify its practices in the form of higher customer satisfaction and repeat sales, but we doubt the support manager who charters the midnight express is required to justify the added expense in advance. They include Indium Corp.,
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CUSTOMER EXPERIENCE MATRIX Alterian Pushes Into Social Media Management with Techrigy Acquisition
| THURSDAY, JULY 16, 2009
), email (Dynamics Direct, 2006), marketing resource management (Nvigorate, 2006), and hosted analytics services (MarkIT, 2005). This would be a major step beyond using aggregate
social media data as a way to measure marketing performance – although even such measurement would be itself a great leap forward for most companies today. Current pricing
for Techrigy starts at $600 per month for 20,000 stored search results. Of course, pricing
could change under the new ownership. Others are sure to follow. Sparingly. But it did give a good flavor for the system. MORE >>
- VisualIQ Measures Marketing Impacts Across All Channels
Summary: VisualIQ combines customer-level transactions and contact history with traditional aggregate
data to produce better marketing performance measurement. was going to start this post by writing that last-click attribution has recently come under fire, but the first Google hit on the topic brings up a study from 2007
. One, most common among consumer goods manufacturers and others who do not sell directly to their customers, uses aggregated
data in marketing mix models to find correlations between marketing efforts and total sales. MORE >>
- Gene Carr's Patron Technology Blog
. November 2007
. October 2007
. Only about 8% of all ad dollars have flowed online so far, and when they do, the price
that newspapers can get for ads in those digital pages is vastly less than in their print equivalents. It was a study of responses from 30,000 surveys sent in April, to senior executives at companies with 2007
revenues exceeding $100 million. Indeed, Facebook as a company has yet to prove it can do much more than aggregate
an audience. Gene Carrs Patron Technology Blog. About. Your email address: Powered by FeedBlitz. MORE >>
B2B MARKETING CONFIDENTIAL Engagement Marketing, Part 1 of 3
| FRIDAY, OCTOBER 5, 2007
It aims to provide an unfiltered view of the craft from the perspective of a doer, as well as aggregating
and analyzing major news from across the B2B marketing landscape. Friday, October 05, 2007
Engagement Marketing, Part 1 of 3 Ill be publishing a draft of a white paper Ive just written in three parts. skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. Sorry for how long its been since my last post. View my complete profile MORE >>
CUSTOMER EXPERIENCE MATRIX The Right Way to Think about Marketing Mix Models
| WEDNESDAY, JANUARY 3, 2007
serious marketing mix model considers competitive activities, product pricing
, retail distribution and in-store promotion. also question whether tools that predict aggregate
sales by period can also project customer lifetime value. Here’s a fine mess: I was all set to review a paper titled “Marketing-Mix Modeling the Right Way”, partly because I found the title annoyingly arrogant and partly because I have doubts regarding the methodology it describes. But when I tried to find the paper on the vendor’s site, it wasn’t there. MORE >>
- Uses of Lifetime Value - Part 2: Component Analysis CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, FEBRUARY 7, 2007
- Uses of Lifetime Value - Part 4: Optimization and What-If Modeling CUSTOMER EXPERIENCE MATRIX | FRIDAY, FEBRUARY 9, 2007
- Uses of Lifetime Value - Part 5: Trend Analysis CUSTOMER EXPERIENCE MATRIX | MONDAY, FEBRUARY 12, 2007
- Uses of Lifetime Value - Part 6: Final Thoughts CUSTOMER EXPERIENCE MATRIX | TUESDAY, FEBRUARY 13, 2007
- Free Data as in Free Beer CUSTOMER EXPERIENCE MATRIX | TUESDAY, JUNE 26, 2007
- Marketing Performance: Plan, Simulate, Measure CUSTOMER EXPERIENCE MATRIX | TUESDAY, JULY 3, 2007
- 4 Ways to Build B2B Customer Loyalty and Generate Referrals WEBMARKETCENTRAL | FRIDAY, MAY 18, 2007
- The Tech Economy & Social Media MARKETING EDGE | TUESDAY, OCTOBER 28, 2008
- 50 Habits of a Highly Effective Blogger " EdithYeung.com BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
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