Remove 2007 Remove Aggregator Remove Price Remove Pricing

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Free Data as in Free Beer

Customer Experience Matrix

The only exhibitor that did catch my eye was Data-Planet , which aggregates data on many topics (think census, economic time series, stocks, weather, etc.) None of this would have really impressed me until I heard the price: $495 per user per year. Let me make clear that we’re talking about LOTS of data: “hundreds of public and price industry sources” as the company brochure puts it. As I was pondering this, I recalled a post by Adelino de Almeida about some free data aggregation sites, Swivel and Data360. Also available: a 30 day free trial and $49.95

Just How Scalable Is QlikTech?

Customer Experience Matrix

August 3, 2007) I asked QlikTech itself for more information on the topic but haven’t learned anything new. By contrast, most business intelligence tools must pre-aggregate large data sets to deliver fast response. This lets reports construct aggregates by grouping records according to ad hoc formulas. You might want to define ranges for a value such as age, income or unit price, or create categories using if/then/else statements. A few days ago, I replied to a question regarding QlikTech scalability. See What Makes QlikTech So Good? So far so good.

1010data Offers A Powerful Columnar Database

Customer Experience Matrix

What’s particularly intriguing is Tenbase achieves this performance without compressing, aggregating or restructuring the input. It also contains a variety of statistical, aggregation and calculation functions. The company does not publish its pricing but the figures it mentioned seemed competitive. Back in October I wrote here about the resurgent interest in alternatives to standard relational databases for analytical applications. Vendors on my list included Alterian , SmartFocus , Vertica and QD Technology. billion row, 305 gigabyte table came back in about 12 seconds.

Marketing Performance: Plan, Simulate, Measure

Customer Experience Matrix

You can think of marketing performance measures as falling into three broad categories: - measures that show how marketing investments impact business value, such as profits or stock price - measures that show how marketing investments align with business strategy - measures that show how efficiently marketing is doing its job (both in terms of internal operations and of cost per unit – impression, response, revenue, etc.) We can put aside the middle category, which is really a special case related to Balanced Scorecard concepts. marketing mix models, lifetime value models).

Uses of Lifetime Value - Part 6: Final Thoughts

Customer Experience Matrix

The Lifetime Value measure that counts is really aggregate Lifetime Value. This places some limits on the sophistication of the calculations themselves, but that’s a small price to pay for the flexibility of on-demand results. LTV components are good KPIs because they can be linked to real financial value (aggregate LTV). These past five posts have been a jolly romp through the delights of lifetime value. think the main applications have been laid out clearly enough that I need not review them here in any detail. average lifetime value x number of customers).

Uses of Lifetime Value - Part 4: Optimization and What-If Modeling

Customer Experience Matrix

But it probably won’t estimate those customers’ behavior in the following year: will they continue to be retained at a higher rate, revert to the previous rates, or leave faster until aggregate rate returns to normal? A LTV forecast requires managers to make that prediction or, perhaps, to rely on a company-wide policy so all such predictions are consistent. It’s really a conventional business simulation model: you define the relationships among business inputs (new customers, product prices, retention rates, costs, etc.) The connections between the two are simply not intuitive.

Engagement Marketing, Part 1 of 3

B2B Marketing Confidential

It aims to provide an unfiltered view of the craft from the perspective of a doer, as well as aggregating and analyzing major news from across the B2B marketing landscape. Friday, October 05, 2007 Engagement Marketing, Part 1 of 3 Ill be publishing a draft of a white paper Ive just written in three parts. Sorry for how long its been since my last post. View my complete profile

4 Ways to Build B2B Customer Loyalty and Generate Referrals

WebMarketCentral

While this tactic can be effective, bear in mind that repeat customers are often less price-sensitive than new ones (which is how cable and phone companies get away with offering super-cheap "switcher" offers while screwing their existing customers -- an exasperating practice for consumers, but apparently successful), so you may be leaving money on the table. High-Involvement B2B Products and Services For higher-priced products and services, particularly those which involve long-term interaction between the vendor and the buyer (e.g. Interested? tags: Web 2.0

Tableau Software Adds In-Memory Database Engine

Customer Experience Matrix

Back in 2007, my main complaint was that Tableau lacked a data engine. These include: - new types of combination charts; - ability to display the same data at different aggregation levels on the same chart (e.g., average as a line and individual observations as points); - more powerful calculations including multi-pass formulas that can calculate against a calculated value - user-entered parameters to allow what-if calculations The Tableau interface hasn’t changed much since 2007. This makes it a lot more powerful. Ah, I knew them when. Tableau’s most recent release (6.0,

Gene Carr's Patron Technology Blog

Buzz Marketing for Technology

December 2007. November 2007. October 2007. Only about 8% of all ad dollars have flowed online so far, and when they do, the price that newspapers can get for ads in those digital pages is vastly less than in their print equivalents. It was a study of responses from 30,000 surveys sent in April, to senior executives at companies with 2007 revenues exceeding $100 million.

Mail 106

How to Calculate Social Marketing ROI

Paul Gillin

EMC is a premium-priced provider whose philosophy is to always go the extra mile to take care of the customer. In the aggregate, the company may be able to justify its practices in the form of higher customer satisfaction and repeat sales, but we doubt the support manager who charters the midnight express is required to justify the added expense in advance. They include Indium Corp.,

ROI 57

Crisis Byte: An Online Shark Attack or Fishy Little Nibbles?

WindMill Networking

Sometimes it’s an exotic fish (maybe a tech blog) that swims around an incident, but most of the times it appears to be minnows of chatter that aggregate to pools of outrage by real or potential customers (and other stakeholders), plus the Twitterati and Facebook “Fan Page” aficionados, etc. What does this have to do with the vicious, shark-like byte of a perceived online crisis?

PR 20

50 Habits of a Highly Effective Blogger " EdithYeung.com

Buzz Marketing for Technology

Essential Tips to Get the Most Out of Trade Shows, Conferences & Seminars (Podcast) » Tuesday 13 Nov 2007. Submit blog to news aggregators and allow them to discover the blog. word to the wise on 13 Nov 2007 at 5:50 pm. chtanxw on 13 Nov 2007 at 7:57 pm. Nice to have this for further studying the highly effective bloggers. # E3 Success Blog » Blog Archive » E-3 Carnival of Network Marketing - November 19, 2007 on 19 Nov 2007 at 5:07 pm. [.] Denise aka The Blog Squad on 24 Nov 2007 at 8:09 am. December 2007. May 2007.

VisualIQ Measures Marketing Impacts Across All Channels

Customer Experience Matrix

Summary: VisualIQ combines customer-level transactions and contact history with traditional aggregate data to produce better marketing performance measurement. It hasn't solved the problem of identifying the same customer across channels, but it's trying. I was going to start this post by writing that last-click attribution has recently come under fire, but the first Google hit on the topic brings up a study from 2007. proposes to straddle these worlds by combining aggregate-level models with customer-specific contact history. So maybe the criticism isn’t particularly new.

Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

2007), email (Dynamics Direct, 2006), marketing resource management (Nvigorate, 2006), and hosted analytics services (MarkIT, 2005). This would be a major step beyond using aggregate social media data as a way to measure marketing performance – although even such measurement would be itself a great leap forward for most companies today. Current pricing for Techrigy starts at $600 per month for 20,000 stored search results. Of course, pricing could change under the new ownership. Others are sure to follow. Sparingly. But it did give a good flavor for the system.

The Tech Economy & Social Media

Marketing Edge

Here are three areas that need a different paradigm for companies to benefit from social media. 1) Hierarchical View - (Advertising & Marketing) The corporate view that the social space is more or less like a mass market with “A” listers, and media properties and through aggregation services to net the small fish, it can become something with which they familiar. And perhaps Forrester was wrong in 2007 when they said that Facebook marketing means communicating not advertising, as does all social spaces I contend. This is an old and tired perspective. And you