Remove 2007 Remove Aggregator Remove Price Remove Pricing

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Free Data as in Free Beer

Customer Experience Matrix

The only exhibitor that did catch my eye was Data-Planet , which aggregates data on many topics (think census, economic time series, stocks, weather, etc.) None of this would have really impressed me until I heard the price: $495 per user per year. Let me make clear that we’re talking about LOTS of data: “hundreds of public and price industry sources” as the company brochure puts it. As I was pondering this, I recalled a post by Adelino de Almeida about some free data aggregation sites, Swivel and Data360. Also available: a 30 day free trial and $49.95

Just How Scalable Is QlikTech?

Customer Experience Matrix

August 3, 2007) I asked QlikTech itself for more information on the topic but haven’t learned anything new. By contrast, most business intelligence tools must pre-aggregate large data sets to deliver fast response. This lets reports construct aggregates by grouping records according to ad hoc formulas. You might want to define ranges for a value such as age, income or unit price, or create categories using if/then/else statements. A few days ago, I replied to a question regarding QlikTech scalability. See What Makes QlikTech So Good? So far so good.

1010data Offers A Powerful Columnar Database

Customer Experience Matrix

What’s particularly intriguing is Tenbase achieves this performance without compressing, aggregating or restructuring the input. It also contains a variety of statistical, aggregation and calculation functions. The company does not publish its pricing but the figures it mentioned seemed competitive. Back in October I wrote here about the resurgent interest in alternatives to standard relational databases for analytical applications. Vendors on my list included Alterian , SmartFocus , Vertica and QD Technology. billion row, 305 gigabyte table came back in about 12 seconds.

Marketing Performance: Plan, Simulate, Measure

Customer Experience Matrix

You can think of marketing performance measures as falling into three broad categories: - measures that show how marketing investments impact business value, such as profits or stock price - measures that show how marketing investments align with business strategy - measures that show how efficiently marketing is doing its job (both in terms of internal operations and of cost per unit – impression, response, revenue, etc.) The problem here is that aggregate measures of marketing activity are too broad to correlate meaningfully with aggregate business results.

Uses of Lifetime Value - Part 4: Optimization and What-If Modeling

Customer Experience Matrix

But it probably won’t estimate those customers’ behavior in the following year: will they continue to be retained at a higher rate, revert to the previous rates, or leave faster until aggregate rate returns to normal? It’s really a conventional business simulation model: you define the relationships among business inputs (new customers, product prices, retention rates, costs, etc.) Yesterday’s post on forecasting the values of LTV components may have been a little frightening. Most managers would have a hard time translating their conventional business plans into LTV terms.

The Right Way to Think about Marketing Mix Models

Customer Experience Matrix

A serious marketing mix model considers competitive activities, product pricing, retail distribution and in-store promotion. I also question whether tools that predict aggregate sales by period can also project customer lifetime value. Here’s a fine mess: I was all set to review a paper titled “Marketing-Mix Modeling the Right Way”, partly because I found the title annoyingly arrogant and partly because I have doubts regarding the methodology it describes. But when I tried to find the paper on the vendor’s site, it wasn’t there.

Engagement Marketing, Part 1 of 3

B2B Marketing Confidential

It aims to provide an unfiltered view of the craft from the perspective of a doer, as well as aggregating and analyzing major news from across the B2B marketing landscape. Friday, October 05, 2007 Engagement Marketing, Part 1 of 3 Ill be publishing a draft of a white paper Ive just written in three parts. Sorry for how long its been since my last post. View my complete profile

4 Ways to Build B2B Customer Loyalty and Generate Referrals


While this tactic can be effective, bear in mind that repeat customers are often less price-sensitive than new ones (which is how cable and phone companies get away with offering super-cheap "switcher" offers while screwing their existing customers -- an exasperating practice for consumers, but apparently successful), so you may be leaving money on the table. High-Involvement B2B Products and Services For higher-priced products and services, particularly those which involve long-term interaction between the vendor and the buyer (e.g. Interested? tags: Web 2.0

Tableau Software Adds In-Memory Database Engine

Customer Experience Matrix

Back in 2007, my main complaint was that Tableau lacked a data engine. These include: - new types of combination charts; - ability to display the same data at different aggregation levels on the same chart (e.g., average as a line and individual observations as points); - more powerful calculations including multi-pass formulas that can calculate against a calculated value - user-entered parameters to allow what-if calculations The Tableau interface hasn’t changed much since 2007. This makes it a lot more powerful. Ah, I knew them when. Tableau’s most recent release (6.0,

Gene Carr's Patron Technology Blog

Buzz Marketing for Technology

December 2007. November 2007. October 2007. Only about 8% of all ad dollars have flowed online so far, and when they do, the price that newspapers can get for ads in those digital pages is vastly less than in their print equivalents. It was a study of responses from 30,000 surveys sent in April, to senior executives at companies with 2007 revenues exceeding $100 million.

Mail 106

How to Calculate Social Marketing ROI

Paul Gillin

EMC is a premium-priced provider whose philosophy is to always go the extra mile to take care of the customer. In the aggregate, the company may be able to justify its practices in the form of higher customer satisfaction and repeat sales, but we doubt the support manager who charters the midnight express is required to justify the added expense in advance. They include Indium Corp.,

ROI 57

Crisis Byte: An Online Shark Attack or Fishy Little Nibbles?

WindMill Networking

Sometimes it’s an exotic fish (maybe a tech blog) that swims around an incident, but most of the times it appears to be minnows of chatter that aggregate to pools of outrage by real or potential customers (and other stakeholders), plus the Twitterati and Facebook “Fan Page” aficionados, etc. What does this have to do with the vicious, shark-like byte of a perceived online crisis?

PR 20

50 Habits of a Highly Effective Blogger "

Buzz Marketing for Technology

9 Essential Tips to Get the Most Out of Trade Shows, Conferences & Seminars (Podcast) » Tuesday 13 Nov 2007. Submit blog to news aggregators and allow them to discover the blog. word to the wise on 13 Nov 2007 at 5:50 pm. chtanxw on 13 Nov 2007 at 7:57 pm. E3 Success Blog » Blog Archive » E-3 Carnival of Network Marketing - November 19, 2007 on 19 Nov 2007 at 5:07 pm. [.] E3 Success Blog » Blog Archive » E-3 Carnival of Success Principles - November 20, 2007 on 20 Nov 2007 at 2:25 pm. [.] December 2007.

VisualIQ Measures Marketing Impacts Across All Channels

Customer Experience Matrix

Summary: VisualIQ combines customer-level transactions and contact history with traditional aggregate data to produce better marketing performance measurement. I was going to start this post by writing that last-click attribution has recently come under fire, but the first Google hit on the topic brings up a study from 2007. One, most common among consumer goods manufacturers and others who do not sell directly to their customers, uses aggregated data in marketing mix models to find correlations between marketing efforts and total sales.

Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

2007), email (Dynamics Direct, 2006), marketing resource management (Nvigorate, 2006), and hosted analytics services (MarkIT, 2005). This would be a major step beyond using aggregate social media data as a way to measure marketing performance – although even such measurement would be itself a great leap forward for most companies today. Current pricing for Techrigy starts at $600 per month for 20,000 stored search results. Of course, pricing could change under the new ownership. Others are sure to follow. Sparingly. But it did give a good flavor for the system.

The Tech Economy & Social Media

Marketing Edge

1) Hierarchical View - (Advertising & Marketing) The corporate view that the social space is more or less like a mass market with “A” listers, and media properties and through aggregation services to net the small fish, it can become something with which they familiar. Do cancer researchers really need another goal that involves a stock price for their reward or do they get up every morning to beat a disease that claimed their parent or child, or stimulates their intellect to the point of obsession? Recently Colony listed 5 reasons this tech recession will be different.