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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

2007), email (Dynamics Direct, 2006), marketing resource management (Nvigorate, 2006), and hosted analytics services (MarkIT, 2005). Current pricing for Techrigy starts at $600 per month for 20,000 stored search results. Of course, pricing could change under the new ownership.

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9 call analytics platforms for marketing teams to consider

Martech

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Marketers must carefully weigh current analytics needs against future goals when evaluating the return on call analytics investments.

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10 Effective SEO Techniques to Drive Organic Traffic in 2020

Single Grain

Along the same lines, Optimize by Google Analytics also assists marketers in maximizing engagement and conversions. But perhaps the biggest draw of Google Optimize is that it seamlessly integrates with Google Analytics, allowing marketers to further leverage their existing resources. Google Optimize.

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Tableau Software Adds In-Memory Database Engine

Customer Experience Matrix

Back in 2007, my main complaint was that Tableau lacked a data engine. Instead, the vendor has built connectors for high-speed analytical databases and appliances including Hyperion Essbase, Greenplum, Netezza, PostgreSQL, Microsoft PowerPivot, ParAccel, Sybase IQ, Teradata, and Vertica. Ah, I knew them when.

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VisualIQ Measures Marketing Impacts Across All Channels

Customer Experience Matrix

Summary: VisualIQ combines customer-level transactions and contact history with traditional aggregate data to produce better marketing performance measurement. I was going to start this post by writing that last-click attribution has recently come under fire, but the first Google hit on the topic brings up a study from 2007.

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50 Habits of a Highly Effective Blogger " EdithYeung.com

Buzz Marketing for Technology

9 Essential Tips to Get the Most Out of Trade Shows, Conferences & Seminars (Podcast) » Tuesday 13 Nov 2007. Submit blog to news aggregators and allow them to discover the blog. such as Google Analytics). word to the wise on 13 Nov 2007 at 5:50 pm. chtanxw on 13 Nov 2007 at 7:57 pm. t be a Lone Ranger.

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Just How Scalable Is QlikTech?

Customer Experience Matrix

August 3, 2007) I asked QlikTech itself for more information on the topic but haven’t learned anything new. By contrast, most business intelligence tools must pre-aggregate large data sets to deliver fast response. This lets reports construct aggregates by grouping records according to ad hoc formulas. Let me give an example.