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Confessions of a Former Ad Exec: There Are Not Enough Quality Content People

Contently

” It’s an inquiry that can lead brands down a confusing road of agency partners, technology solutions, and new in-house roles. Above all, it usually leads to the realization that there’s no cookie-cutter solution. How do agencies make their money?” The customer doesn’t think in campaigns.

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50 Content Marketing Influencers You Need To Follow

Atomic Reach

According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search. Author, public speaker, and philanthropist, Joe Pulizzi is the mastermind behind the Content Marketing Institute, the leading educational institute for content marketing.

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15 B2B Marketing Books You Need to Read

Directive Agency

The best B2B marketers are always looking to improve their craft and hone their skills, which is why the following fifteen B2B marketing books are required reading for any marketer looking to create and foster lasting inter-business relationships. Why You Should Always Be Expanding Your B2B Marketing Knowledge Through Reading.

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Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content.

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Top 9 Affiliate Marketers You Need To Know About

Outgrow

You don’t need to wait for companies or PR agencies today to approach you. In 2007, he decided to launch his own blog at ZacJohnson.com to build his own brand. Later on he went on to dab into the consulting business, where they worked with B2B companies and handled all their online lead generation.

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B2B Marketers Have Little Social Media Engagement

Online Marketing Institute

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.

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B2B Marketing Thought Leadership: Tom Pick

Adobe Experience Cloud Blog

B2B marketing professionals in today's economy are always looking for new ways to do more with less and still gain a competitive advantage within the marketplace. First up in our B2B Marketing interview series is Tom Pick of WebMarketCentral. You've been a B2B marketer since 1992. and StumbeUpon for B2B marketing in early 2007.