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Whatever types of content you’re producing—white papers, ebooks, infographics, videos, research reports—all of these can be featured in or promoted through a blog post. When combined with other SEO techniques, blogging 2-3 times a week can lead to a 177% traffic increase. mix of inbound vs. outbound marketing tactics.

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And nearly two out of three executives have visited a vendor’s website after viewing an online video elsewhere. companies are currently using blogs for marketing purposes, up from 29% in 2009 and just 16% in 2007. ” Nearly a quarter prefer video content to text. ” At least something is bipartisan.

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Three Key Insights on How B2B Marketing is Changing

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