Remove 2007 Remove Adwords Remove Lead Management Remove Leads Remove Software
article thumbnail

Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. These functions, plus supporting features for database management, content management, sales system synchronization, and reporting, form a basic template for measuring demand generation software.

article thumbnail

Pardot Offers Refined Demand Generation at a Small Business Price

Customer Experience Matrix

For example, its approach to revenue reporting is no better than average: the system imports revenue from the sales automation opportunity records, and then assigns it to the first campaign of the associated lead. The Pardot product began as an internal project for the marketing group at Hannon Hill , a content management system developer.