Somehow he overlooked WebMarketCentral , but he's probably saving that for the 2007 list.) Google AdWords: Keyword Tool Enter a search phrase, and this Google tool will display related keywords along with advertiser competition and search volume; average cost per click and ad position by bid amount; and global search volume trends over time. Larry Chase at WDFM recently published his "Top 10 Marketing Sites for 2006." Here are the best tools from his list plus a few featured here previously that belong in any "top" tools list. MORE >>

This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform. In Google AdWords, Bidding Wars Are a Thing of the Past: Beat Your Competition with These 4 Tactics by PPC Hero Post demonstrating how tactics such as keyword group optimization, writing relevant ad text, and designing relevant landing pages can save you from over-bidding on keywords. has) revealed that this tool does everything but 'fine-tune' an AdWords campaign. Techniques that Always Work?: Who Uses Dynamic Keyword Insertion? MORE >>

Following up on my last post, there were just too many excellent newsletter articles and blog posts on SEO last year to fit them all into one post, so here are more of the best bits of SEO guidance from 2007. Rules of Social Media Optimization (SMO) by Buzz Marketing for Technology Ãœber-blogger and podcaster Paul Dunay provides five unconventional tactics for improving search engine rank, such as adding social bookmark site buttons to web pages, making content portable (e.g. The Alternative Search Engine of the Year, 2007! you get the point so stop it already." However.a MORE >>

Get the answers to these questions and more from this collection of some of the best articles and blog posts from 2007 on marketing research. by Marketing Interactions After citing research showing that online readers are more likely to read an entire story, or a least a significant portion of it, in an online source than print, blogger Ardath Albee drives home the key takeaway from the research for marketers: "People want to read content that has benefit to them.a Creativity & You by THINKing Blogger Harry Hoover comments on the results of study into the roots of creativity. MORE >>

More directly, the techniques of interactive PR transform press releases from bland, internally-focused documents clogging up the inboxes of editors and staff writers into keyword-rich, user-oriented prose that is found by search engines, picked up by bloggers, tagged by readers, and creates a dialog with the market though comments on social media sites. Expanding beyond the scope of his book, here are some of the best articles and blog posts of 2007 on maximizing the impact of public relations activities through interactive PR. Nevertheless, worth checking out. MORE >>